‘Speaking up on racism’ letter issued by Tim Cook
Apple CEO Tim Cook has released an open letter to address the current unrest due to the killing of George Floyd. A link to the letter, titled ‘Speaking up on racism’, has been added to the Apple.com home page – see fave.co/3f6Mc1y. The letter acknowledges the “senseless killing of George Floyd” but is primarily concerned with the longer history of racism and the way it is, in Cook’s words, “still present today – not only in the form of violence, but in the everyday experience of deeply rooted discrimination”. Cook’s statement comes on the heels of many such letters from corporate brands and their leaders. Compared to most of them, the statement from the CEO of the most valuable company in the US is modest (it certainly lacks the verve…