INTRODUCTION
The World of Interiors never set out to corner a market, and the concept of a sales strategy or – worse – a focus group was anathema to the founding editor, Min Hogg, from day one. Though its publisher and initiator, Kevin Kelly, was as commercially sharp as a decorator’s tack, there was nothing crass about the elegantly laid out, refined and slyly radical magazine that first appeared on news-stands in November 1981. Yet Interiors, as it was for its first year, was an immediate success, appealing as it did to a sensibility starved of such an all-encompassing design and decoration title. Of course, first-rate house magazines could be found before WoI burst (albeit sedately) on to the scene, but none quite matched it for – what exactly? – breadth,…