Fortune May 2020

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success. Fortune currently publishes 3 double issues. Each count as two of 12 issues in an annual subscription.

United States
Meredith Operations Corporation
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US$ 29,99
6 Edições

nesta edição

7 minutos
what we know about covid-19

EPIDEMIOLOGY is a science of “seems to be” steps. Researchers plot data points on a map and speculate connections between them, conjuring up likely nodes of infection and possible vectors of transmission. Such guessing, if you will, forms the basis for hypotheses, and then the truly hard work begins: Scientists gather evidence—systematically, painstakingly—until they can prove or disprove those theories. That’s what John Snow, history’s most famous epidemiologist, did in 1854, when he plotted deadly cases of cholera on a map of London, eventually tracing the outbreak to a single contaminated well and water pump. And that’s what’s happening now, with the novel coronavirus and respiratory disease it causes, COVID-19. As we enter the fifth month of this worldwide crisis—a viral pandemic that has grown feverishly to nearly 2 million confirmed cases…

13 minutos
has the coronavirus crisis changed business? you bet it has.

To those on the front lines of the coronavirus crisis, it’s ultimately about fear. “People are terrified,” says Kathryn Lott, executive director of Houston’s Southern Smoke Foundation, a crisis relief organization for people in the food and beverage industry. “All are afraid they will lose their homes, and the terror in their voices is something I have never experienced. I have done casework for years, during natural disasters, people who have been gunned down, new mothers on the streets with infants during winter. I have never heard this.” No one has ever heard this, the pleas for help from so many Americans rendered jobless with stunning suddenness—more than 16 million and counting as of early April. For them, the COVID-19 pandemic has triggered intertwined crises of personal health and personal finance,…

5 minutos
privacy in a pandemic

IT WAS MERE MONTHS AGO that data privacy was one of those wonky policy topics that gradually was becoming more clearly defined in corridors of power from Brussels to Washington to Sacramento. In Europe, tough new rules were setting the pace for the rest of the world. In the United States, Congress was slowly coalescing around national guidelines, encouraged by big tech companies seeking clarity (and a say in the legislative process). Now, as the novel coronavirus crisis grips the globe, that consensus is being replaced with a new reality: Less data privacy, not more, may be what’s best for public health. Successful efforts in several Asian countries already have shown that absent a vaccine or effective treatment, the best way to fight COVID-19 is to aggressively “track and trace” infected individuals.…

2 minutos
when red is unlucky

THE PHYSICAL BARRIERS of the largest lockdown in human history started coming down in Wuhan, China, on April 8. By the time shops opened, and some of the city’s 11 million residents ventured out, authorities had introduced a more modern method for isolating those at risk of infection. At checkpoints throughout the city, police and security guards demanded residents present a QR code on their mobile phones that rates the user’s coronavirus risk level. Green codes granted unrestricted movement. A yellow code required seven days of quarantine. Red meant 14 days of quarantine. Local governments created the algorithms behind the ratings at the behest of China’s State Council and rolled them out in Wuhan and hundreds of other cities on apps hosted by China’s largest tech companies, Alibaba, Tencent, and Baidu.…

8 minutos
ford shifts gears

FOR MARCY FISHER, one of the global pandemic’s biggest and most urgent recent headaches involved a small piece of elastic. On March 20, Fisher, a Ford Motor lifer who normally oversees the automaker’s global body exterior and interior engineering, became one of about 200 Ford executives and employees facing an urgent new mandate: How could the country’s largest automakers, their massive production lines idled by the threat of spreading infections, pivot into producing desperately needed medical supplies? Crosstown rival General Motors had already jumped into action, hammering out a partnership with ventilator specialist Ventec Life Systems. Ford CEO Jim Hackett and his deputies consulted with experts at the Mayo Clinic, a medical supplier, and the White House, which was agitating—loudly—for the automakers to get involved. Soon they were strategizing with their counterparts…

5 minutos
focusing on fevers

SAMSUNG TOOK an unusual precaution when it held a splashy event in San Francisco during the early days of the coronavirus outbreak, before the city issued a “shelter in place” order. The tech giant hired a startup to install a sci-fi-inspired system to scan conference attendees for fevers. Hundreds of people going to the event had to walk past a high-resolution thermal camera that is supposed to detect body temperatures with an accuracy of within one-half a degree Fahrenheit. A laptop running software interpreted the data and alerted a technician when anyone had an above-average temperature, a potential symptom of a COVID-19 infection, so the person could be pulled aside for additional screening. The company that supplied the technology, CrowdRx, declined to say whether it had identified anyone at the event with…