BIGGER PICTURE BEHIND TOYOTA’S NEW EV BLITZ
TOYOTA’S DECISION to unveil an entire motor show’s worth of new cars, all of them electric, in a single presentation was as remarkable a public insight into a company’s future model plans as any in living memory (see p12). Yet Toyota is not a brand to dip its toe into something to see how it goes. It goes in big, having first carefully weighed up the merits of doing so to avoid merely jumping on a bandwagon. Big, but not all in. Company boss Akio Toyoda said that his firm is not yet wholly sure what the ultimate uptake and technology direction will be for electric cars and, as such, it is keeping all future technology options in play so that it can respond to the needs of its customers as different…