WHAT IS IT about Aston Martin that renders otherwise razor-sharp businessmen incapable of making a rational decision? For most of its 100-year-plus history, Aston Martin has been a sickly child nursed by a series of tycoons who, in strictly financial terms, really should have known better.
The answer, of course, is emotion.
Obviously not just the levels of emotion that would make most of us part with a few quid for a good cause, but the amount that persuades steely-eyed industrialists to lay absolutely everything on the line in order to sell beautiful cars to the public at a loss. And, if you think about it, the fact that this didn’t just happen once, but repeatedly, is really something unique. Let’s face it, if these saviours had applied the same…
