“I was not planning to open an aquatic store,” Dan tells me when I ask about how it went from idea to reality. At the time, he worked for a company in an entirely different field, interested in aquatics but with only a single tank of guppies. Like many of us, it was COVID-19 lockdowns that altered his plans. Dan’s guppies were breeding, and with store closures, he wasn’t able to get more tanks, and so he took to Facebook marketplace.
“I don’t know how, but I ended up having 34 tanks in my house,” He says, nonchalantly. “Because everybody was at home, I was bored, I started to post my fish on Instagram. First on my personal Instagram and then I started a fish Instagram account, which was quite…
