category_outlined / Science

WIRED July 2016

The Wired mission is to tell the world something they've never heard before in a way they've never seen before. It's about turning new ideas into everyday reality. It's about seeding our community of influencers with the ideas that will shape and transform our collective future. Wired readers want to know how technology is changing the world, and they're interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds.

United States
Conde Nast US
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28,38 $(TVA Incluse)
12 Numéros


access_time2 min.
directing the director

STEVEN SPIELBERG was not high-maintenance. When the three-time Oscar winner arrived for his photo shoot with acclaimed portrait photographer Platon, he didn’t bring a stylist, a groomer, or an entourage: just his longtime handler and his Gap dungarees. WIRED executive creative director Billy Sorrentino wanted Platon to capture an unexpected, fresh image of Spielberg. “Then Mr. Spielberg showed up in that jean jacket, and we were like, holy shit,” Sorrentino says. The denim was perfect, notes director of photography Anna Alexander, “because the texture of the denim would look amazing in a black-andwhite photograph.” Platon asked Spielberg to stand with his back to the camera, Springsteen-style. “Who knew that Steven Spielberg could look as cool as the Boss?” Sorrentino says. See the results on page 62. #PARENTINGFAILS On page 70, we offer…

access_time2 min.
what to expect when your friends are expecting

A COUPLE MONTHS AGO I learned that two of my best friends are having a baby. Of course I told them how happy I was, they’re going to be great parents, etc. But … I’m terrified. I have a niece, a nephew, and friends with children. I want to be the cool uncle, buddy, and counsel to 6-year-olds. But I’ve never really been able to abide the disorder, the mood swings, the messes, the volatility. That sparking mesh of neurons coming online? Look. Out. I mean, I work with writers and editors for a living, so I know what it’s like to deal with children. But actual juvenile Homo sapiens? Forget it. They scare the hell out of me. I am cliché levels of clueless. ¶ But then it struck…

access_time2 min.
magic alrealism

WHEN KEVIN KELLY,wired’s founding executive editor, put on his first VR headset in 1989, “it felt unbelievably real,” he wrote in May’s cover story (“Hypervision”). But that nascent technology doesn’t hold a virtual candle to what Kelly experienced earlier this year at the Florida headquarters of Magic Leap, the ultrasecretive, ultrafunded startup toiling away on so-called mixed reality. Between Magic Leap and the dozens of other companies building AR and VR systems, Kelly is ready to declare this the true age of artificial reality—once and for all. Re: “Hypervision” “IF I CAN EXPERIENCE THE OASIS FROM READY PLAYER YER ONE, JUST SHUT UP AND TAKE MY MONEY.” Kurt Mbanje (@ckurtm) on Twitter “Where does the term ‘mixed reality’ suddenly spring from? Why is it a better descriptor for the experience than ‘augmented…

access_time4 min.
blinded by the light

RON JOHNSON’ superstar status was unassailable. By 2011, after more than a decade at Apple, the senior vice president of retail had built a wildly lucrative network of retail stores. Credited with innovations like the Genius Bar, Johnson turned the Apple Store into an iconic destination and a money-making machine. His success didn’t go unnoticed: JCPenney soon came knocking with a CEO offer, and Johnson jumped. ¶ He did not stick the landing. Within 17 months of being hired, Johnson was axed. His attempt to transform JCPenney into something hip ignored the retailer’s history and customers, driving the company’s stock down 50 percent and alienating its core shoppers in a little more than one year. His time running the discount chain was described by columnist Jeff Macke as “one of…

access_time1 min.
inner sound

EVER SINCE PENNING Sky Ferreira’s critically acclaimed “Everything Is Embarrassing” in 2012, Dev Hynes has been in high demand for his melancholy synth-pop. He’s got writing and producing credits on everything from film scores to Carly Rae Jepsen’s latest. But the British polymath—known by his alias, Blood Orange—isn’t afraid to turn people down. “I can’t tell you how many offers I’ve said no to, because I asked if we could talk or hang out first and they said no,” he says. Instead he holes up in his New York apartment, recording “tons and tons of stuff”— some of which became the 17 tracks on July’s Freetown Sound, Blood Orange’s highly anticipated third album. The project grew out of work so personal that Hynes wasn’t sure he wanted to release it,…

access_time4 min.
a ghostbuster and a gentleman

THE LAST TIME Paul Feig assembled a group of smart, quippy women, the result was Bridesmaids, the Oscar-nominated comedy that boosted Melissa McCarthy’s career and turned a bridal-gown showroom into the funniest gross-out scene in recent memory. In July, the 53-year-old writer-director—who’s also responsible for creating TV touchstone Freaks and Geeks as well as recent summer hits The Heat and Spy—returns with Ghostbusters, a reboot of the 1984 classic that pits stars McCarthy, Kate McKinnon, Kristen Wiig, and Leslie Jones against specters in New York City. We talked to Feig about everything from turning the other Twitter cheek to the magic of Bill Murray. Why get involved with a series whose fans have such high expectations? I’d turned it down several times, because when the script was first brought to me, it…