WHAT TO BUY?
“What art do you recommend buying today, Eric?” This is a question I hear often. First, I never offer investment advice, as it’s a great way to lose friends and get sued. Besides, I don’t buy art for investment, though if choosing between two artworks I love equally, I’ll always buy the one more likely to yield a higher return down the road. Buy what you love — whatever speaks to your heart and has special meaning. If you buy purely for investment, you may get stuck with something expensive that you simply don’t enjoy. A reader of this magazine once showed me his collection of 1970s modern art, in which he had invested millions, and which today is worthless. He no longer loves these works, yet they still hang throughout his…