The Personal Touch
MY LITTLE ELEMENTARY SCHOOL friends Debbie, Susan, and Cindy could choose from an impressive selection of name necklaces. No shortage of personalized bicycle license plates for them, either. But do you think I found any “Merle” jewelry at a department store counter, no matter how many times I twirled the display rack around? Do you imagine there was ever a single Merle tag for my bike? No, not a one, and I always looked. Today I could have my pick. Thanks to new technologies, all kinds of personalized products are on the market. Not only is ready-made or more affordable on-demand identity jewelry for everyone possible, it’s positively burgeoning, according to Trends (page 40). On the one hand, I could order up my unusual first name on a necklace or even…