Designomics
“THE KNEE-JERK REACTION” to the Pantone fashion colors, says Andrea Hansen of Luxe Intelligence (Trends, page 42), “is to look for gemstones that fit the palette.” But, she cautions, “No designer should completely alter their DNA to incorporate a color that doesn’t make sense for their brand.” She recommends using Pantoneshade stones that work for you, but also viewing the season’s colors as players in branding, promotion, packaging, and the like. Makes sense to me. For one thing, there’s what I’ve decided to call supply-side design: you have to work with gem colors that exist. Naturally colored stones come in the colors they come in, regardless of what the fashion forecast proclaims. Even with the great number of color enhancements given to stones, there are limitations. Finally, not every shade you…