How to Attract the Right Attention
from the editor SEO BOTH FASCINATES and annoys me. On the annoying side, “search engine optimization” is an ungainly mouthful that makes me pause on each word to remember why it means this even longer mouthful: bringing the people you want to your site when they search online for something you can provide. Another thing I don’t like about SEO is that it was developed for the bots, the inhuman searchers in search engines, yet it perversely affects what people find when they arrive at a site: descriptions that may be unclear, awkward, repetitive, ungrammatical, and all the other tsk-tsk things that, as an editor, I especially find objectionable. What fascinates me is that it’s a human not a techie thing that underlies all this weirdness: what you type into a search…