If You Want to Sell, Sell!
BUILD A BETTER BRACELET and they will come? If you create a cuff that’s as striking as the one on our cover and you wear it out in public, guaranteed people will notice it. There’s also a good chance you’ll be asked about it, and those conversations could even lead to some commissions. Unless you don’t much care if your jewelry sells or not, however, the “put it out there and see what happens” approach isn’t your best option. If you really want to sell your jewelry successfully, you ought to give selling the same kind of attention you give to design and execution to make it happen. “Want to” can mean many things. Many of you “want” to sell in the sense that selling some of your extra pieces sounds like…