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Radio Ink Magazine

Radio Ink Magazine November 11, 2019

Don't let the Radio revolution pass you by. Get your digital subscription to Radio Ink Magazine. Published 14 times per year, your annual subscription includes these popular issues: The 40 Most Powerful People in Radio The Executive of the Year Issue The Best Program Directors in America The 25 Most Influential Women in Radio The 20 Most Successful African-Americans in Radio Subscribe to the digital Radio Ink and save 50% off the print version!

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14 Issues

in this issue

3 min.
the next 100 years

There’s a saying that “what’s old is new again.” I was reminded of that when I received an e-mail from Hammacher Schlemmer recently. The subject line read: “The Best Pocket Radio.” When was the last time you saw a retailer promoting a radio? Has the world gone mad? Of course, I immediately opened the e-mail to “learn more”: ”The Best Portable Pocket Radio delivered clear reception and received more AM/FM stations — even with its antenna down. It has five presets that store 20 AM and 20 FM stations, volume dial, and simple tuning buttons. Its backlit LCD panel displays station numbers, time, and radio data received from FM stations. “ If that wasn’t enough, HS made four additional recommendations, three for radios! At $99.95, it’s a bit pricey, and they missed an important “selling point”:…

4 min.
what makes a successful manager?

Successful managers just don’t pop onto the scene, take over a team, and change the world. It takes a lot of hard work, time to learn to be a strong leader, and a solid understanding of how to motivate people to be the best they can be. We reached out to managers across the country and asked them this question: Why do you believe you’ve been able to achieve the success you have as a manager? Here’s what they had to say. It really is all about the people. When I was running the radio division for Max Media, Gene Loving, the CEO, had a model of a bus on the conference room table. As we were growing the company, he would always ask, “Do we have the right people on the…

3 min.
what is a purchase cycle?

We eat food every day, and we drive cars every day. But food purchases happen on a short purchase cycle and car purchases happen on a longer one. How often does the average citizen purchase the product or service your client sells? The purchase cycle of the product determines how quickly the ads will start working. Food and entertainment have short purchase cycles. This is why ads selling food and entertainment can generate big results quickly, even when the advertiser is new and unknown. But to make things happen on a long purchase cycle, you must become the company customers think of immediately and feel the best about. Air conditioning systems and engagement rings have long purchase cycles. I’ve learned not to discuss purchase cycles in public forums because at least one marketer will immediately get…

3 min.
focus on quality

There is one word that can determine whether you will have a successful year, and that is focus! You are wrapping up your year, realizing that with all the upcoming holidays, you may have only about 30 more days to impact your next year. When we go on vacation or call on new clients, we use some type of GPS tool like Google or Waze to get there. We use them because they provide a step-by-step guide to get us from point A to point B. By focusing on your ultimate goal and creating a step-by-step guide on how to get there, you will stay on the road to your ultimate destination (sales success!), and you will be less likely to end up lost in a part of town you don’t…

5 min.
radio builds “over the fence” sales for this florida company

Fence Outlet is the largest residential and commercial fencing company in central Florida, and its marketing manager, Holly Halladay, loves radio. In just over three years with the company, she has seen annual sales grow from $14.9 million to $49.9 million. This locally owned company with its own manufacturing facility rivals the “big box” providers in fence sales. Halladay credits radio for that. She knows how and why it works because she sold radio for 11 years. Radio Ink: You sold radio and TV before taking over marketing for Fence Outlet. How has that helped you? Halladay: It prepared me because I know the concepts of marketing and advertising. I worked with a lot of home improvement companies when I sold radio. The more experience you have in selling and helping companies,…

16 min.
want to attract a younger audence? it’s the content!

Matt Britton has been called the modern-day Don Draper. He’s racked up quite a list of career accomplishments already, and shows no signs of slowing down. During the course of his 20-year career, Britton has established himself as America’s leading expert on the new consumer (Gens Y and Z), having consulted for over half of the Fortune 500. His unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients. Britton's best-selling book, YouthNation, which debuted at number one on Amazon’s business book list, has created the modern roadmap for corporations large and small to approach a generation with power and influence unlike any other emerging demographic in history. In 2002 Britton founded MRY,…