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Radio Ink Magazine

Radio Ink Magazine March 19, 2018

Don't let the Radio revolution pass you by. Get your digital subscription to Radio Ink Magazine. Published 14 times per year, your annual subscription includes these popular issues: The 40 Most Powerful People in Radio The Executive of the Year Issue The Best Program Directors in America The 25 Most Influential Women in Radio The 20 Most Successful African-Americans in Radio Subscribe to the digital Radio Ink and save 50% off the print version!

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14 Issues

in this issue

4 min.
what radio’s future leaders need to consider

Like all younger generations, especially those who come into their parents’ businesses, they can see things their parents don’t see. They see fresh ways of reaching people, they see new opportunities, and they see things differently than their parents. And of course they also understand new things like the latest technology that their parents often have not embraced. It’s a mark of younger generations to want to do things differently from their parents. The parents, on the other hand, may or may not be willing to embrace new things, or may be perceived as set in their ways — when that actually might be far from reality. And though some are set in their ways, they may be clinging to their habits for real, practical reasons. Junior comes along and tells Mom…

4 min.
ladder to leadership

Beginning on page 26 of this issue, we place a spotlight on radio’s future leaders — specifically, African American leaders. They are professionals who have risen to the head of the class. They bring with them a passion for the industry, growing experience, and their own unique vision of what they fervently believe this medium they so love can, and should, become in the years ahead. Each of their stories is unique, and yet they share some common denominators. These future leaders believe in radio, in the business, and in the creative environment of the medium, as well as its potential to serve and strengthen the communities and audiences it reaches. They recognize the impact they can have on it and are dedicated to fulfilling that mission. Another characteristic in common is…

3 min.
have you misinterpreted the data?

“The data is conclusive,” he told me. “Our close rate is much higher when customers call us on the telephone instead of going to our website. Therefore, you need to write ads that drive customers to the telephone.” “I agree that the data is conclusive,” I told him, “and it says you need to fix your half-assed website.” The research community has embraced a new buzzword. They take great delight in demanding that everything be “evidence-based.” It’s a little like listening to a parrot: “Evidence-based.” “Evidence-based.” “Evidence-based.” “Evidence-based.” By themselves, these two words seem harmless. After all, every new idea is based on evidence. But the smug and devilish side of this trend toward “evidence-based” methodology is that the phrase has come to mean “scientific, conclusive, and therefore above debate.” In other words, if…

4 min.
are you in the sales zone?

A famous phrase in the American vernacular, especially when it comes to professional sports, is “in the zone.” For example, NBA stars on a hot streak from beyond the three-point line are in the zone. Likewise, baseball players in the midst of a hitting streak might say the ball seems bigger, slower, and impossible not to hit when they are in the zone. In golf, you experience those focused moments when your swing seems effortless, and the putts roll in with ease. You’re in the zone. Michael Jordan has talked about what happens during particularly pressure-packed moments of important games. He said that whether at home or away, when in the zone, he was in a place of almost complete silence. He became so wholly focused on being in that moment…

3 min.
facebook’s news feed update: armageddon for social media channels?

Are Facebook’s recent updates the end for radio on social media? The short answer is no! However, the changes do require everyone to rethink their Facebook strategies — lest they suffer the repercussions. Let me paraphrase what Mark Zuckerberg stated back on January 11: Users of Facebook would begin to see more content from their friends and family and less content from business and publisher pages (for example, your radio station page). He went on to say that businesses and publishers would see a decrease in organic reach and a decrease in video views. But he did provide a glimmer of hope by saying pages that produce content that leads to discussion among users would receive preference in a user’s profile. Now let’s pause for a second. Did we really think…

9 min.
a perfectly executed podcast

Rachel Belle has been with Bonneville’s KIRO radio in Seattle for 10 years. For seven of those years she’s been a part of the station’s afternoon drive Ron & Don show, where she hosts a segment called “Ring My Belle.” When Bonneville decided it was time to get into the podcast business, it turned to an obvious group for suggestions: employees who speak to and have a connection with the community. Rachel had an idea — and the company loved it. Radio Ink: How did the idea for this podcast come about? Belle: My radio station decided they wanted to start their own little podcast network because podcasts are becoming so popular and they didn’t want to get left in the dust. They decided to ask all employees to make a pilot. They…