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Radio Ink Magazine

Radio Ink Magazine October 15, 2018

Don't let the Radio revolution pass you by. Get your digital subscription to Radio Ink Magazine. Published 14 times per year, your annual subscription includes these popular issues: The 40 Most Powerful People in Radio The Executive of the Year Issue The Best Program Directors in America The 25 Most Influential Women in Radio The 20 Most Successful African-Americans in Radio Subscribe to the digital Radio Ink and save 50% off the print version!

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United States
Streamline Publishing
$13.98(Incl. tax)
$69.94(Incl. tax)
14 Issues

in this issue

3 min.
the blank page

As I sit here pondering a blank page, trying to decide what to write about this month, I am struck by the similarities between a blank page and a manager’s first day in the office. Both usually come with a mandate and a set of expectations. A manager customarily receives a list of marching orders. She or he is charged with executing a plan and achieving certain set goals. In the case of a blank page, the mandate is to fill it with words that will connect with readers and hopefully inspire, remind, goad, or otherwise provide them with some food for thought. In both cases, there is always that first seed of doubt. Can I do this? Am I ready and able to keep this ship on course and bring it…

3 min.
talk is cheap

“I hire the best people, and let them do their jobs.” “I get the right people for the job, then get out of their way.” These are great things to say — and you’ll see that a lot of the people on our annual lists say them, or something like them. And don’t get me wrong, these folks absolutely mean it. But these are also the kinds of things everybody knows good managers and good leaders are supposed to say. And sometimes it seems people just repeat them without thinking about whether that’s actually happening at their stations. Because hey, you’re saying the right things, and how can that do any harm? In fact, there are lots of right words radio is saying these days, things like “industry unity” and “shared goals.”…

4 min.
connect the dots

I’ve noticed that people who are smart and know what they are talking about are usually the worst explainers. This is due to a condition called “the curse of knowledge.” When speaking about a subject we know intimately, we assume our audience has a higher level of familiarity with our subject matter than they actually possess. Consequently, we believe they are “connecting the dots” when in fact they are barely following what we are saying. I’m talking to you about making better sales presentations. I’m talking to you about writing more effective radio ads. To become more persuasive, all you have to do is add the words “which means…” to every statement of fact you make. You can do this out loud or in your mind. Either way, you will be prompted to connect…

1 min.
the 2018 radio wayne winners

The annual Radio Wayne Awards were presented last month at the Radio Show’s annual Advertiser Breakfast. The awards were named in honor of “Radio Wayne” Cornils, who served as EVP of the RAB and SVP of radio at the NAB, and whose career was a model of hard work and dedication to the industry. These awards recognize the people who make the radio business work, every day. Congratulations to all the winners!…

1 min.
a look at the radio show

The 2018 Radio Show was held in Orlando last month, with podcasting and the possibility of further deregulation among the top topics, along with the future of radio’s dashboard dominance. Attendance was up and the mood was positive! Here are some images from the event.…

3 min.
4 ways to win more business now

If there is one communication skill you should master, it is listening. Actively listening can be the key to opening more sales and providing better customer satisfaction. It can also build better relationships with your coworkers. At times, listening may be difficult for us. Research suggests that the average person hears between 20,000 and 30,000 words over the course of a 24-hour period. How can we process so many words in a day? The key is to focus on listening. If we are listening only occasionally, we may miss critical information our clients are trying to share with us. When we listen with intention, we have the ability to build trust and uncover where the real opportunity is to help our clients. But has listening become a lost art? Today, there are more…