MQA: Benefits and Costs
Enough has been said by now about the technical details of how Master Quality Authenticated (MQA) works to fill several books. But the technical details are only part of the story, and probably not the most interesting part—and they’re certainly not what provokes the extreme emotional responses of many to the format. So let’s jump into the business and practical aspects of MQA to which so many audiophiles are reacting. From the point of view of MQA Ltd., what might success look like? “Success” would be achieved when MQA is used to master most, if not all, new releases and back catalog of recorded music for streaming, downloading, or other uses. The higher the percentage of recordings mastered and released MQA encoded, the better. Nor must MQA be restricted to recordings of…