A joke for a great cause: the ALS Ice Bucket Challenge
HOST OF CELEBRITY NAMES JOIN IN WITH THE CAMPAIGN What do Phil Schiller, Tim Cook, Dr Dre, Mark Zuckerberg and Microsoft CEO Satya Nadella have in common? The answer is that they're all celebrities who have thrown themselves head-first into a seemingly unassuming 'challenge' that has turned into a true viral phenomenon in recent weeks: The ALS Association's Ice Bucket Challenge. The premise is simple enough: you're a prominent public figure who agrees to have a bucket of ice water poured over your head, having the event recorded so that it can be witnessed by YouTube viewers around the globe. In the process, you also nominate three of your friends to be subjected to the same treatment. But of course, as tends to be the way with these things, this isn't just about…