PAVING ITS FUTURE: FERRARI UNVEILS WIDE-RANGING NEW PLANS
Ferrari is paving its way to future growth with a look to its roots. The company’s new CEO, Louis Camilleri, unveiled a new business plan Tuesday that includes reviving iconic models and embedding them with Formula One technology. Significantly expanding Ferrari’s electric-gasoline hybrid powertrain offering and affirming plans to introduce a utility vehicle that hews to the brand’s performance levels, Camilleri laid out his ambitions for a company he took over only in July following the death of long-time CEO and chairman Sergio Marchionne. “Our objectives are ambitious, but they are based on a meticulously constructed model pipeline, our enviable pricing power and appropriate investment levels,” Camilleri told investors. Under a five-year plan, Ferrari is planning to launch an unprecedented 15 new models, targeting revenues of around 5 billion euros ($5.8 billion) by 2022,…