IT’S ALL ABOUT THE BASE
THERE ARE THREE THINGS DOMINATING NHL expansion chatter: location, location and, yes, location. We get it. The notion of where to place the league’s next team(s) is sexy and emotional. But the concept of growing the business by selling more franchises isn’t all shifts and giggles. There are multiple considerations and potential ramifications. Success in any given market comes with as much certainty as an Alex Ovechkin guaranteed win. The league’s most recent forays paint a checkered picture. From 1998 to 2000, the NHL added four teams: Nashville, Atlanta (who high-tailed it to Winnipeg when things failed in Georgia), Minnesota and Columbus. In 59 combined seasons, the quartet has had 18 playoff appearances, about a 30 percent success rate. Overall, with other factors being equal, NHL teams today have a 53 percent…