WALKING THE LINE OF MATURITY
IN THE WONDERFUL AND wacky 1980s, Canadian bank Canada Trust introduced their ATMs, called them Johnny Cash machines and had The Man in Black himself as their star promoter. They produced some classically schlocky TV ads: “Life’s too short to walk the line,” Cash professes, as he expounds the convenience of the instant teller, walking past a long bank queue, with the soundtrack of his first No. 1 hit, I Walk the Line, bouncing in the background. Canada Trust also convinced Cash to license his likeness, in the form of life-sized cardboard cutouts, which they placed beside some of the ATMs. I remember this because my second-year university roommates and I thought it would be a good idea in the fall of 1986 to liberate a giant Johnny and hire him…