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W MagazineW Magazine

W Magazine

Volume 2, 2019

W means the World of Style. Fashion--and everything fashionable--through the lens of contemporary culture. W's combination of photography and journalism artfully answer the questions Who, What, When, Where, and Why for the people who lead the global conversation in fashion, art, beauty, design, cinema, music, politics and travel.

United States
Conde Nast US
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8 Issues


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cover stories

Emma Stone wears a Louis Vuitton top, pants, and belt; David Webb earrings; Buccellati bracelets; Ferragamo’s Creations sandals.Bel Powley wears a Dior dress and fishnet jumpsuit; Tiffany & Co. bracelet.Yalitza Aparicio wears an Edith A. Miller tank; Agnona skirt.Angela Bassett wears a Gucci dress; Bulgari bracelet.From its inception, W has made a point of placing fashion in the context of contemporary culture. For us, collaborations with artists, designers, actors, and film directors are not a new trend, but part of our heritage. Now that we consume content in a more and more fragmented way—an image at a time on Instagram, a few pointed comments on Twitter—storytelling has become rare and precious. In this issue, we wanted to join forces with talents who appreciate what it takes to truly develop a…

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FASHIONTHE BEMBIEN ROSE BAGThe kind of bag you take to lunch and leave on the table, because it looks too good not to show it off. A round, woven basket bag in the shape of a vintage film canister, and fastened with a bow clasp. This bag looks dreamy on a beach blanket, cafe table, or, you know, any surface. Its round shape makes it versatile for day to evening.BEMBIEN.COM | @BEMBIENARTINSPIRE THE MIND. REVITALIZE THE BODYLIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. We believe inspiration is as essential to life as water. Every few months we launch a new series of bottles that put the spotlight on three emerging new artists. The LIFEWTR Series “Diversity in Design” highlights three fashion designers…

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by george!

“My secret desire is to be the most interesting person in the world,” Leila George says. “I want to master Krav Maga and sew fantastic ballgowns. I want to make perfect macarons and tap dance. I want to be at a party and have someone ask, ‘Can you do a backflip?’ And then do it and everyone will be like, ‘Myyy gosh!’ ”For the time being, however, the Australian-born, English-bred 26-year-old is focusing her ambitions on acting. George stars as Katherine Valentine, a postapocalyptic socialite, in Mortal Engines, the Peter Jackson–produced sci-fi extravaganza. It’s her first major screen role, but, as the daughter of the actors Greta Scacchi and Vincent D’Onofrio, George is hardly unfamiliar with the ins and outs of the movie business. “Growing up, I’d sit on my…

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danish modern

SAKS POTTSWinters in Copenhagen are long and gray, so friends Barbara Potts and Cathrine Saks decided to make the dreariness work in their favor. “We needed clothes that would bring some color to the streets,” Potts explains. In 2015, armed with a bright idea but no formal background in fashion design, the women, who today are in their mid-twenties, came up with the Febbe, a shearling coat in vibrant colorways—a tobacco version featured a turquoise collar and lime green sleeves. Its success allowed Saks Potts to expand into equally eye-catching ready-to-wear and accessories—think polka-dot jumpsuits and blue mink purses—and as a result, the brand has drawn a loyal fan base that includes Selena Gomez, Cardi B, and Kendall Jenner. Social media, the designers acknowledge, has been essential to their growth.…

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strange encounters


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the micro movement

Not just limited to the runway at Miu Miu, Givenchy, and Dries Van Noten, the forehead-baring hair trend known as micro-fringe or baby bangs has also gained traction thanks to actresses like Emma Watson, Emma Roberts, and Sofia Boutella. But before you reach for the shears, be aware that the look has several variations; the London-based hairstylist Mark Hampton, who clipped the version shown here, cautions that customizing is key. “Your face shape will dictate whether you go for a wider bang, one that’s shorter and thinner, or wispy and razored,” he says. His all-time favorite micro-muses? The meticulously coiffed Golden Age screen queens Bettie Page and Audrey Hepburn.For this more modern disheveled effect on the model Minnie Wastie, Hampton scissored her bangs to leave soft ends, then sliced out…