category_outlined / Photography

Capture July-August 2018

Capture is Australia's top selling professional photography magazine. The bi-monthly publication covers all facets of the professional photography industry, in particular equipment, marketing, training, pricing, finance and rights management. Capture's mission is to help professional photographers stay informed and up-to-date, to help them grow their business and develop their careers. Capture also showcases the latest photography and editing products, equipment and techniques from Australia’s best known companies and trend-setters. It reaches the whole photographic community, including editorial, advertising, wedding, photojournalism, events, fashion and portrait photographers, plus assistants and aspiring students

Yaffa Publishing Group PTY LTD
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6 Issues


access_time3 min.
creative innovation

It’s a question that every photographer asks themselves at one stage or another in their career, and, typically, more often at the outset: Should I work for free? Sadly, the situation is such that clients (although are they technically clients?), think that it’s somehow OK, and even normal, to both ask, and expect photographers to produce new work for zero fee. It’s quite absurd really. Often it’s with the promise of future work or some magical exposure. Don’t get me wrong, there are numerous reasons why photographers do work for free, and gladly. If you are ever shooting for free, you need to ensure that it’s done on your terms as well, and not simply something dictated entirely by the client. In our feature on page 36, we confront the age-old…

access_time4 min.

James Bugg It was around the age of about five that James Bugg first recalls handling a camera. My sister and I would make terrible quality documentaries about the different plants in our garden,” he says. “My shaky, often easily distracted video footage was hard to watch.” But then, he’s always been interested in documenting things. The Melbourne-based 22-year-old emerging photographer is a recent graduate from Photography Studies College, where completed the Bachelor of Photography course, with a major in documentary. “I’m interested by the places that begin to drift to the edges of society,” says Bugg. With the majority of his work revolving around people, place, and circumstance, Bugg is currently focusing on projects that document Australian subcultures. These projects are typically long-term, and blend with Bugg’s slow approach, from his…

access_time14 min.
daniel   berehulak

Australia seems to have some kind of gift producing brilliant photographers from small communities. From the blue-collar suburbs of Newcastle came the messiah himself, Trent Parke, from the banana capital and [then] sleepy, coastal town of Coffs Harbour came whiz kid, Adam Ferguson, and from somewhere in outback Queensland, the late Warren Clarke. No exception to this pattern is Daniel Berehulak. Hailing from a hobby farm in Camden, west of Sydney, the 43-year-old has cleaned up in recent years with an impressive number of Pulitzer Prizes and World Press Photo awards for his coverage of the Pakistan floods, the Japan tsunami, Ebola, and violence in the Philippines. But Berehulak’s road to success was just as rocky as the next photographer’s. Following the death of his sister early in his career, a…

access_time14 min.
too old to   shoot?

Advertising and editorial are two industries that are primary sources of income for countless professional photographers. Both are primary catalysts for culture – how people feel about things, what they want, and what matters. So ageism in these industries is a twofold problem. To be fair, both industries are currently trying to address diversity and gender equality – two problems that are equally pressing. Sadly, ageism is not yet seen as bad for business, although the seeds of this have begun to germinate. People are living longer. The world’s consumers are getting older. Global agency group, McCann Worldgroup, presented its Australian study, Truth About Age, in Sydney, in May, to unlock how people feel about getting older. In a recent event in London, held in support of Women’s Aid, prejudice against…

access_time14 min.
the quest for   creativity

It’s about looking at the world and making unexpected connections…Erik Johansson Where does creativity come from? In his well-known TED talk on education and creativity, Sir Ken Robinson proclaimed that “we don’t grow into creativity, we grow out of it”. Indeed, science reveals that children are highly creative, but often lose this ability over time. Is Robinson right? Are we educated out of creativity? Swedish-born surrealist photographer, Erik Johansson believes his creativity has always been there. “To keep creativity, we have to try to remain playful and curious … It’s about looking at the world and making unexpected connections … about creating by combining things,” he says. For him, it’s a matter of quite radical self-responsibility. “It’s not so much about the environment you’re in, it’s about what you do with that environment,”…

access_time12 min.
should you ever work for   free?

Why would you work for free? It’s very common to be urged to work for free “for the exposure”. There are two parts to this. There’s goodwill – exposure within a business. I have a very long-term client who has asked me twice in a decade to do a major job for free “as a favour”. She pays me exceptionally well, tells people far and wide how great I am, refers me to people who need writers, and we put up with each other – no one is always wonderful to work with. Being asked sent a prickle up my spine both times, but I was more or less happy to oblige. She had earned it, and I knew she would “pay me back”. If she was client who didn’t…