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Entrepreneur MagazineEntrepreneur Magazine

Entrepreneur Magazine November 2018

Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

Land:
United States
Sprache:
English
Verlag:
Entrepreneur Media Inc.
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CHF 12.86
12 Ausgaben

IN DIESER AUSGABE

access_time3 Min.
two choices: act, or don’t

GET A BUNCH OF PEOPLE in advertising together, and they’ll complain about the same thing: Their clients are wimps. The clients keep saying they want innovative ideas—they want to do something big and bold, something nobody else does. So the ad folks dream up a ton of ambitious stuff. The client reviews it and winces. Not what they’re looking for, they say. And they steer the ad firm toward a campaign that’s safe and timid and very, very familiar. I’ve seen it myself, in my own industry. At a magazine where I used to work, a boss kept telling me he wanted the magazine to be funny. Frankly, this magazine was not funny. It had never been funny. But, I agreed, this was a good way to shake things up. So…

access_time7 Min.
are you your company?

Chip Wilson has a long, tangled history with athleisure brand Lululemon. He created the company in 1998 and stepped down as CEO in 2005 after selling nearly half of it to private equity. He has since held various roles and remains its largest individual shareholder (which makes him a billionaire), but he’s been gone from its board since 2015, following an infamous misstep: In 2013, as the company dealt with a problem of its products pilling, Wilson told Bloomberg TV that “some women’s bodies” aren’t right for Lululemon. He later said he was talking specifically about how some women were incorrectly using the product as a compression garment instead of workout gear, comments that sparked a nationwide story about body image. Since then, Wilson has routinely and publicly criticized the…

access_time1 Min.
printing pressure

Michael Kushner and Andy Person did not create the Baboon Go-Bag for people who want to scale a mountain. Their stylish duffel-meets-backpack is for the creative class—people who might want to take an easy hike, then check into a trendy Airbnb. That’s why they commissioned high-profile designer Jessica Walsh to create a kooky monkey-and-dinosaur pattern for the bag’s waterproof lining. It was exactly the kind of touch their customer would love…but getting it right would stall their company for nearly two years. Printing bright colors and details on a ripstock-style fabric turns out to be challenging. The colors bleed, and saturation is nearly impossible. Factories kept turning them down, unwilling to go through the amount of costly trial and error it would take to perfect the print. (They also worried about…

access_time6 Min.
should entrepreneurs lie?

Gary Hirshberg knew the exact amount of money he needed to save his company: $592,500. It was 1988, and his fledgling yogurt brand, Stonyfield Farm, was near collapse—rocked by the closing of its third-party manufacturer, hemorrhaging money as it struggled to fulfill orders, and unable to find new investors. But with that exact amount of cash, Hirshberg and his cofounder, Samuel Kaymen, calculated, they could open their own facility and regain their footing. So Hirshberg drove down to his local SBA office with an informal proposal. “We’ve got a bank willing to provide the loan,” he told an officer, and he said his shareholders agreed to put up $100,000. All he needed from the SBA was its 85 percent loan guarantee, which would make the bank comfortable executing the financing. The SBA…

access_time3 Min.
“i hired the wrong people!”

Josh Tetrick had never run a food company, and he considered that an asset. His goal was to disrupt the food industry, so he wasn’t interested in old ways of doing things. “If you had told me when I started the company that one of the keys to success would be hiring people who are experts at going out to the Midwest to visit different warehousing partners, I would have been like, ‘Shut the fuck up,’ ” he says. Instead, as he built his startup JUST (originally called Hampton Creek), he hired outsiders like himself. It seemed to work. His first product, an egg-free mayonnaise, debuted in 2014 at Northern California Whole Foods stores and shortly thereafter was carried by thousands of Safeways and Walmarts. Demand was high. Then lids started…

access_time3 Min.
inside burton

THERE’S NO SHORTAGE OF passion at Burton’s Burlington, Vt., headquarters. The 41-year-old snowboard company employs a team of 360 who love the sport their work revolves around—and when there’s two feet of fresh powder on the ground, the company closes for a snow day and encourages the staff to hit the slopes. The office doesn’t feel that far away from the mountain anyway: In addition to ski-lodge-like details that make for a cozy working space, HQ is packed with employees’ dogs, offers an expansive garden with individual plots for staffers, and features impromptu happy hours in the great outdoors. MEGAN TRACY/ Receptionist “We have a company ride day a few times a year, where we have a huge meeting and then go to Stowe Mountain afterward to snowboard. We also do random…

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