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Entrepreneur MagazineEntrepreneur Magazine

Entrepreneur Magazine October 2018

Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

Land:
United States
Sprache:
English
Verlag:
Entrepreneur Media Inc.
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CHF 12.95
12 Ausgaben

IN DIESER AUSGABE

access_time3 Min.
opportunities everywhere

A FEW MONTHS AGO, my wife and I were brainstorming ways to market our novel. We spent three years writing it together—it’s called Mr. Nice Guy, and it comes out October 16. And as any author knows, publicizing and marketing a book is tough. It’s a crowded space, few publications cover books in any meaningful way, and readers are hard to reach. We stared into the air for a while. Then I thought, What would happen if I stopped looking at this like an author, and started doing it like an entrepreneur? And with that, a new world opened up. I don’t see entrepreneurship as a career choice. It’s a mindset. That’s the thing I marvel at most when spending time with brilliant entrepreneurs, and it’s the skill I think everyone should…

access_time7 Min.
the accessible chef

Business/Unusual No one has ever called Christina Tosi a culinary snob. After all, the chef and founder of Milk Bar has created a sweet-treat kingdom built on American nostalgia. Her aversion to elitism inspired her comforting but inventive cookies, cakes, and soft-serve (Cereal Milk ice cream is a winning example), all of which are a national fascination. It’s led to 14 stores, partnerships with Target and JetBlue, and celebrity status for Tosi, who has served as a judge on MasterChef and penned two cookbooks. (Her third, All About Cake, is out this month.) Now, after a decade in business and a recent fund-raise, she wants to expand to grocery stores, customers’ doorsteps, and more. We talked with Tosi about creating your own comfort in business, taking care of the people around…

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“i’m the ceo. take my job!”

A few years ago, when Matt Bodnar was the CEO of a small technology company, he got lunch with a fellow CEO friend. This friend was frustrated; his company was struggling, and he wanted a change. So the two spent 15 minutes or so talking through solutions, and then, to his own surprise, Bodnar said the words that would change his life: “Well,” Bodnar asked his friend, “what if you just took my job?” “We kind of laughed about it,” Bodnar says. “And then he was like, ‘That’s not a bad idea.’ ” Bodnar had been coming to accept a difficult truth: Although he had aspired to the position of CEO, he wasn’t actually a fit for the job. It was time to admit that. Plenty of notable CEOs, like Google’s Larry Page and…

access_time6 Min.
putting the brand first

Suppose you’ve got an idea for a great new thingamajig. It could be anything—a luxury candle, affordable college education, or a product to prevent male pattern baldness. You can’t get the concept out of your head. You have to bring it to life. But you have no prototypes, and no experience with the intricacies of industrial design. No understanding of production and distribution. No web design experience. No detailed market projections. No money. In this moment, logic would advise against obsessing over brand strategy—and it would definitely advise against hiring a pricey agency to help you do it. And yet, a growing number of startups are doing just that, seeing great success as a result. Only a few years ago, product was king. Founders focused on getting a minimum viable product to…

access_time1 Min.
building the perfect imperfection

Leo Wang is a second-generation bedding maker, raised in a family that has always sold duvets filled with goose or duck down. Wang wanted to make a product that was more eco- and animal-friendly, so late last year, he launched his startup, Buffy, with a single product: a comforter filled with material spun from recycled plastic bottles. It was a success, but Wang wanted to push further and create a plant-based comforter filler. “But there’s no playbook for that,” he says. He started working with eucalyptus, which he knew would regulate heat; however, his prototypes had a problem. Customers reported that the eucalyptus filler shifted around in the comforter until it was uncomfortably out of place. So Wang reexamined the filler, trying to understand why. Turning eucalyptus into fabric is complex. The plant…

access_time3 Min.
inside evernote

EVERNOTE IS OBSESSED with organization. Just as the company’s note-taking app helps workers across industries keep all their virtual odds and ends in one place, its Silicon Valley headquarters provides valued structure and workflow to its 336 employees. An open floor plan is peppered with collaborative workstations for coders, quiet rooms for content creators, and an open stairwell that encourages cross-departmental conversations. Multiple resource groups and social organizations host meetings and events throughout the calendar year, and the Evernote Academy offers a rotating selection of classes—designed and taught by its employees—on everything from leadership to Lego building. JASON BERTSCHI/ senior software engineer “At the Evernote Academy, anybody can teach anything. Our head of security led a lock-picking class, which was ironic and fun. I held one on how to build our logo…

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