Edward West edward.west@inl.co.za PROSUS, along with other well-known global brands such as Apple, Danaher and ASML Holdings and Nextera Energy, has been ranked among the top five tech and healthcare companies in the New FutureBrand Index released yesterday.
The 2021 FutureBrand Index is an annual perception study of PrticewaterhouseCoopers’ (PwC’s) top 100 companies, and this year revealed extensive changes in the perception of global companies since the start of the pandemic. The Technology sector dominated the index with three of this year’s Top Five coming from this sector: ASML, Apple and Prosus.
Apple was the only company to stay in the Top Five from 2020, as the pandemic effect displaced many consumer-facing brands, with many of 2020’s Top Ten displaced by B2B (business-to-business) giants.
Brands offering the “pleasure factor”, such…
