Value Chains
In assembling the stories in this issue about circular design, one word kept coming up: value. It surfaced early on in my conversation with Zita Cobb (“All the Right Moves,” page 60), the Shorefast founder and visionary behind Fogo Island’s resurgence. Describing the difference between something that has inherent value versus a status symbol, she recalled a friend of hers, Amos the fisher, who was confused about how a Louis Vuitton purse could sell for thousands of dollars while he couldn’t earn a meagre income hawking his fish. “The economy will start to work,” she told me, “when we practise true cost pricing.” “The economy” is a phrase, Cobb likes to say, that is quick to clear a room. And it’s certainly not the usual scope of this magazine. But if…