Enright
THE THING with a new broom is that it tends to look for something to sweep. This is my first issue in charge of Wheels but, for the time being at least, I’m trying to resist that particular temptation; the impulse to be seen to be doing something. Far better to take stock, establish what readers want and assess how best to deliver on that. The instant feedback of Wheels’ online audience can offer a steer but the overlap in the Venn diagram of online and print readers is smaller than you might imagine. Print readers love to be surprised, opening the magazine and reading something they never expected to encounter. Online readers tend to know what they’re looking for and search accordingly. Therefore, there are some stories that work beautifully…