SCHRÖDINGER’S TERROIR
A strange kind of doublethink has a grip on much of the whisky world. We celebrate single malt as the quintessential flavour of a single place and accept that distilleries have quirks of personality which make them, broadly speaking, unique. This is almost completely without controversy. And yet, the open-armed acceptance of the importance of location to distilling does not extend to the growing of whisky’s raw materials. This is something of a uniquely whisky-flavoured paradox. In the world of Cognac, it is so accepted that the location in which grapes are grown will influence the flavour of the spirit that the concept is enshrined in the category’s governing regulations. The soils in which grapes that are allowed to become Cognac can be cultivated are so strictly controlled that the category…