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Allure November 2018

Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.

United States
Conde Nast US
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words matter

A little more than a year ago, we banned the term “anti-aging” from Allure’s vernacular. It got people talking. A lot. All around the world. It spawned many a think piece on aging and language and the language of aging. Within minutes of the story going live, brands, individuals, and organizations reached out to say they wanted to join us in the movement. Some, like AARP, acted fast and issued statements of solidarity. A few skin-care companies cheered us on in private calls but admitted they weren’t quite ready to change their own messaging. Our statement sparked provocative discussions about sexism in aging—and how so much of it hearkens back to, and contributes to, an imbalance in power. In an essay in The New York Times, Ashton Applewhite put it eloquently:…

access_time1 Min.
angela bassett

A photograph may capture only a split second in time, but when it’s an image that will run on the cover of a magazine, that perfect split second usually requires a whole day’s work for an entire crew. This cover was shot in a record three hours against the backdrop of a hazy Los Angeles. That’s what happens when the subject is collaborating with the same glam team she’s had for almost a decade and a half. Even when they’re doing something new, everyone’s in sync. “This is the first time we’ve ever done this bare of a look. I wanted to keep it really clean,” says makeup artist D’Andre Michael, who has worked with Bassett since 1999. “When I finished, I asked if she was happy. She was like,…

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$900,000 Approximate winning bid for the black Givenchy dress Audrey Hepburn wore in Breakfast at Tiffany’s, which was auctioned off by Christie’s in 2006. 20 The number of years that must pass for something to be considered vintage, according to Architectural Digest. 00 A present-day dress size with that, the same dimensions, would have been labeled a size 8 in 1967. 1998 The year this photo ran in Allure as part of a fashion story on loungewear, styled by Emmanuelle Alt (now editor in chief of French Vogue). 999 The Dior lipstick shade created by mixing two shades of red (“9”and “99”). Christian Dior himself formulated it in 1953 for one of his runway shows. 501 The name of Levi Strauss’s straight-leg jeans, coined circa 1890 from the batch’s lot number. After the turn of…

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big in japan

In the 1970s, a group of Japanese scientists visited a traditional sake brewery, looking for innovations in cosmetic ingredients. All of the brewers had wrinkled faces but smooth hands (which they used to mix the sake). One scientist said, OK, the fermentation is doing something to their skin. He took a by-product of yeast fermentation, called Pitera, into the lab, and it became the active ingredient in SK-II’s Facial Treatment Essence. A year later, the same scientists were trying to figure out new ways to deliver better benefits—specifically, how could they make that essence work faster, in a single treatment? Sheet masks were a new concept in Japan back then, and we experimented with soaking a fiber mask in a full bottle of serum. The experiment worked. Sheet masks were…

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how women really feel about aging

It’s been a year since Allure launched its groundbreaking anti-anti-aging campaign. And plenty of good has followed: “Instagrandmas” became a thing. New research has shown that confidence peaks in women from 60 to 70. And yet…heaps of stigma still exist. So we were thrilled to feature AARP’s survey—a look at how far we have come, and how far we still need to go. Two thousand women, from 21 to 72, revealed how they really feel about both their own aging—and how it’s portrayed in the media. “I wear short skirts,” said 24% of women aged 38 and over. 61% of women do not feel represented by images of women in media. Three-quarters of them like ads that celebrate all ages and wish they saw more realistic representations of women in magazines and…

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clip art

The challenge with hair accessories is to find one that doesn’t read too cutesy (a bow), or too dated (a scrunchie), or too bohemian (anything with butterflies), but still does what you need it to do: draw attention away from your unwashed roots. Kidding! Kind of. There’s also one other thing the hair accessory can do really well—elevate even the simplest of hairstyles, like, say, the half-bun, half-pony you invented between the gym and the office. (To your credit, hairstylist Justine Marjan sent models down the runway in a version of the hairstyle at Alice + Olivia’s spring 2019 show.) Elevation is guaranteed with Rosantica’s handmade brass-and-pearl barrette. The chain motif is edgy without being aggressive, the execution is fresh but not trying too hard, and it’s as easy to…