EDITOR’S NOTE
“You are the butter to my bread, and the breath to my life” - Julia Child Most of us will agree that there are few aromas more deliciously enticing and evoking than freshly baked breads. It’s one of the tricks real estate agents use when marketing their clients’ homes: pop a loaf of focaccia or a tray of croissants in the oven to trigger a happy mood. Supermarkets inundate their aisles with the smells of baked goods so shoppers are encouraged to spend more. Companies tap on the power of scent marketing to launch their product campaigns. Apparently the impact bread has on consumers goes beyond influencing purchasing decisions. One study, published in the Journal of Social Pyschology, purports that the lingering aroma of baked bread can make one a kinder person…