Some things do not change and that’s okay
We are nine months into 2018 and this season typically heralds the arrival of the Mid-Autumn Festival. As I’m putting this issue to bed, my team and I have already nibbled our way through at least 40 new variants of mooncakes since the beginning of June. Each other day would bring with it a mystery box delivery: there was no guessing what new-fangled flavour we were about to get. Baked, snow skin or ice cream? Vodka or gin infused lotus paste? Spicy hae bee hiam or foie gras and truffle oil? Perhaps as a nod to our soaring temperatures, citrusy flavours like yuzu and pineapple continued to be star ingredients in almost every hotel’s marketing collaterals. Mooncake packaging designs have increased several notches above boxes that double up as jewellery cases…