BUSINESS’S AVANT-GARDE
When Fast Company introduced the 100 Most Creative People in Business 10 years ago, it was a watershed. Other business publications ranked individuals by wealth or power, but this publication sought to take stock of something intangible and, as then editor Bob Safian explained, offer a “snapshot of the range and depth of creativity across our business landscape.” That first list was prescient. It featured several leaders and executives who have only grown in stature since 2009 (Melinda Gates at No. 2, Reed Hastings at No. 4, J.J. Abrams at No. 14), and relatively undiscovered entrepreneurs and academics who have since become cultural phenomena. Inventor Joy Mangano made the list (No. 77), six years before Jennifer Lawrence portrayed her in the biopic Joy, and cover subject Neri Oxman, an associate professor…