Rivals and Friends
HBR Now Leading through uncertainity WHEN THE WORLD went into lockdown last spring, my colleague Josh Macht and I decided to launch a series of live video interviews with experts who could offer perspective on these strange days. We called it HBR Quarantined, and to distribute it we made an unusual choice to partner with LinkedIn. LinkedIn is best known as a professional networking site, but it also publishes articles on management topics—competing with us for readers. At the same time, HBR has 11 million followers on LinkedIn, which drives traffic to our site. Is LinkedIn our friend, our rival, or both? We ask ourselves a similar question whenever we run articles by authors who write books for other business publishers, or partner with competing media organizations on events. We bet this question comes…