Business & Finans


October 26, 2020

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

United States
Adweek, LLC
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33 Udgivelser

i denne udgave

2 min.
gone in a quibi

Quibi, the streaming video startup that wanted to be known for revolutionizing short-form content, is now a short-lived casualty of the streaming wars. The app, which debuted April 6, was the brainchild of Hollywood fixture Jeffrey Katzenberg and businesswoman Meg Whitman, promising programming of all kinds that clock in under 10 minutes per episode—“quick bites” (from which Quibi is derived) designed to appease viewers on the go. However, Covid-19 assured that just about nobody was on the go, hamstringing the app’s early hopes. But the service also failed to catch on in other ways. Its marketing centered on the Quibi brand rather than its programming selection, and the service lacked buzzworthy hits. The app didn’t allow screengrabs or TV casting, limiting social sharing and family co-viewing that could have lent the service…

4 min.
television hot list

WATCHMEN (HBO) SHOW OF THE YEAR Damon Lindelof’s take on the iconic DC comic was a stunning standout when it came out in late 2019, but the events of this year—from the pandemic to this summer’s racial justice protests—revealed the series to also be shockingly prescient. It tackled systemic racism, police brutality, white supremacy—and the main characters even wear masks. Watchmen averaged more than 8 million viewers, making it premium cable’s second most-watched new series of 2019. After leading all shows this year with a whopping 26 Emmy nominations, Watchmen also racked up the most wins: 11, including for outstanding limited series. —Jason Lynch HOTTEST DRAMA The Mandalorian (Disney+) Disney’s secret weapon in the streaming wars came in the form of a lone warrior and a lost child (known to fans as “Baby Yoda”). The…

3 min.
editor of the year jeffrey goldberg

Even in a conversation, albeit over Zoom, Jeffrey Goldberg is first and foremost an editor: “There would be a comma there, by the way. Sorry, I tend to punctuate my sentences, and sometimes I go out loud.” “When you join The Atlantic … and, you know what, let me word this right.” “Tell me when I’m rambling off the rails here.” That attention to detail has served Goldberg well during his four years as The Atlantic’s editor in chief, a position he landed after proving himself time and time again as a talented reporter and remarkable writer. Adweek’s Editor of the Year has led by example, continuing to write thoughtful, provoking stories that break national news (including his explosive September report that President Trump had called Americans who died in war “losers” and “suckers”),…