renegade COLLECTIVE Issue 49

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Collective Hub combines style and substance with a fresh perspective on the issues that matter – across business, design, technology, social change, fashion, travel, food, film and art. Through a combination of high-profile stories and beautiful visuals in our print magazine, engaging digital content on our website, one-of-a-kind events, custom-made products and much more, Collective Hub’s constant vision is to uplift and empower people to live their fullest lives. Whether you are looking for a boost of creativity, professional advice from industry experts, the most exciting places to experience or a warm and practical pep talk, Collective Hub is your guide to making a positive impact in the world.

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2 min.
from the editor

Every idea starts somewhere. For some, it’s a pain point. For others, it’s a middle-ofthe- night brainwave. And for many, it’s just a niggling at the back of their mind – one that’s been there so long they can no longer remember how it came to be there. But after nearly four years of covering these stories at Collective Hub, what I’ve learnt is that the idea is honestly just a very small part of any endeavour. Far more important is the way an idea is executed – the plans and the pivots made along the way. That’s why this issue we are celebrating people and companies who have taken a small idea and truly innovated. There’s mind-blowing food initiative Project Nourished, Google-backed pioneer for smart homes Nest, and the truly…

4 min.
founder’s letter

When was the last time you got lost in a place you’ve never been before? When was the last time you switched off your phone, let your inbox hit triple figures and decided, purposefully and unapologetically, to detach from ‘real life’ – even though it’s a life you love and have built your passion around – and immerse yourself in a strange, new environment where every street corner is alien and filled with surprises? This is how I spent the last 16 days in Italy. On an actual holiday, not a ‘workation’ or an overseas speaking gig or a few free days tagged onto the end of a conference. I can’t remember the last time I ‘indulged’ in a pure vacation and, if I’m honest, as I packed my suitcase I…

2 min.

SPOTLIGHT OUR PAGES INSPIRED CHERILYN TO START HER OWN LABEL, RLYIN. I’m reaching out as I’ve enjoyed reading countless editions of Collective Hub, which did exactly what your magazine set out to do; it ignited my imagination to do business differently. It gave me inspiration and courage to take that first leap and start RLYIN. It’s a readyto- wear fashion label with a clear purpose to design statement separates (primarily from the waist down) that are effortless, functional, luxurious and trans-seasonal – I think you’d love them! The Collective Hub voices real issues and gives me validation that mistakes will be made but the importance is to learn from them and power on. There have been numerous times I wanted to give up, but your magazine gave me confidence. Cherilyn Jones Sometimes the most…

2 min.
5 mins with… graphic designer aisha kareem

They say creativity is born from breaking your routine – and there’s no faster way than by heading abroad. “I thought moving from one big city to another big city wouldn’t be that different, but man I was wrong,” says British graphic designer Aisha Kareem, who studied at Shillington’s New York City campus. “There was inspiration everywhere – in the food, the people, the awful commercials… NYC was bold and unapologetic, and I threw that energy into my work.” WHAT MADE YOU DECIDE TO LEAVE LONDON TO STUDY DESIGN IN NEW YORK CITY? I attended an open talk with Shillington’s Aussie founder and CEO, Andrew Shillington. He mentioned NYC and how Shillington could help me get a visa to study there, and suddenly something I never even in my wildest dreams considered…

2 min.
in fashion

TELL US A LITTLE ABOUT YOURSELF… I’m a mum of three beautiful boys (Alessandro, Leonardo and Romeo-Luca), with an incredible husband who is my best friend and biggest supporter (Franco). I’ve been running an events company for 15 years in Sydney, and recently moved home [to Newcastle] after having Romi 18 months ago. I created the Newcastle Flower Markets since being back, and now Newcastle Fashion Weekend (NFW; October 13 and 14) and Newcastle Food and Wine Weekend. I’m on the lookout for a farm – a place my boys can see where vegetables and fruit come from. WHY DID THE IDEA FOR NFW FIRST START? I think Newcastle is still known as a little country town, but can I say, we’re moving very fast. From food and fashion to beauty, we’re now…

8 min.
bright ideas

It’s rare enough to be at the helm of a billion-dollar company. It’s even rarer to take over the reins from your husband. But that’s exactly what Julia Hartz did. Eventbrite was founded in 2006, in a windowless San Francisco phone closet, by Julia, her then-new partner Kevin Hartz and Renaud Visage. As the CEO, Kevin grew the event management platform to a billion-dollar business but, in late 2015, he stepped down from the chief executive role to take medical leave. Julia stepped into an interim position, running the ‘Office of the CEO’, a group of senior executives whose purpose was to “advance the agenda of the CEO”. But before long it became clear that a full-time CEO was necessary. Today, Julia is the permanent CEO of Eventbrite while Kevin is a…