Finding the Why in What You Do
WORK SHOULD FEEL meaningful. But how does a leader ensure that’s true for every person in his or her organization? The collection of articles in this special issue can serve as a guide. Whether you lead a large company or a small start-up, you will learn how to craft a corporate purpose that pushes people to work toward that common goal. In “Why Are We Here?” Sally Blount of Northwestern University’s Kellogg School of Management and Paul Leinwand of PwC explain why that starts with a well-articulated purpose statement, followed by hiring practices, work priorities, and investment to back it up. It’s not always easy to pinpoint the right purpose, they note, but the effort will pay dividends. Increasingly, your purpose will need to center on not just your own employees, shareholders,…