trends
Throughout my career, I’ve been pretty against trends as a concept. But that’s because when I first started out I had less of an understanding of the context of how people live. I’d cover trends in such a base way, spotting an influx of, say, purple products being released by brands one season, do a page on them (not in Livingetc), calling violet a big trend, and then know deep down that I had somehow missed the point. ‘People aren’t going to entirely recolour their homes just because I’ve said mauve is big this month,’ I’d think quietly to myself, wondering if my work was a folly. Now though, I see the value of trends. They’re a bellwether as to how people wish to feel – what they need from their…