an ode to nouvelle vague
IN THE 60S, PARIS SAW A NEW STYLE OF FILMMAKING EMERGE THAT CHANGED THE COURSE OF CINEMA. A realistic style and raw filming technique were the defining elements of what would be known as the French New Wave. The artistic movement embraced an experimental approach, minimalist acting, and a break away from traditional film tropes of its era. As a nod to the film style, Cartier enlisted director Guy Ritchie, and actors Catherine Deneuve and Rami Malek to star in a short film that also brings together the City of Lights and their emblematic timepiece, the Tank Française. The result is a boy-meets-girl story where the characters meet across time—from the 70s, 90s, and 21st century Paris—on the Seine-spanning Alexandre III bridge. The interwoven narrative in the minute-long cine features…
