Different Is Good
Are architects too in demand? It’s not a question I ever thought I’d ask. One of the principles that animates Dwell is that everyone who’s able to work with an architect should. But what I’ve been hearing lately from people in the Bay Area is that firms are turning away clients by the boatload because they’re too busy. Maybe that’s good news, maybe the industry is on the verge of a boom. Yet I find it hard to believe that all architects in all parts of the country—let alone the world—are swimming in new business. My theory is that people are too keen to work with big-name architects with award-winning portfolios and top clients. They are overemphasizing professional experience and underemphasizing personal connection, simpatico. To them I say, young architects…