LEAPS OF PROGRESS AND JOY
Those that are familiar with us will know how much we desire to create a better world, explore life on two wheels differently and contribute to the development of the bike scene and the industry. We talk boldly whether it’s about the big, burning questions or the small, seemingly insignificant issues that could make a massive impact. We don’t pigeonhole eMTBing as the sport for super athletes, nor are we fixated on the ever-present, single-digit percentage performance gains, which are easily marketable, but only benefit a handful of riders. Over the past few months, we’ve tackled the counter-narrative of sustainability, service, and the real role that ebikes play in our lives. As a consequence, our editorial focus is shifting, as well as the emphasis in our group tests – after all,…