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Entrepreneur's StartupsEntrepreneur's Startups

Entrepreneur's Startups

Fall 2019

Entrepreneur's Startups is for anyone dreaming of launching a business. Entrepreneur's Startups is the must-have resource for hands-on insights and information on how to get your business off the ground and running in no time. Published three times a year, with each issue you'll discover countless business ideas, see how others got their start and how you can too

Country:
United States
Language:
English
Publisher:
Entrepreneur Media Inc.
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3 Issues

IN THIS ISSUE

access_time2 min.
entrepreneur’s startups

EDITOR IN CHIEF Jason Feifer CREATIVE DIRECTOR Paul Scirecalabrisotto DEPUTY EDITOR Stephanie Schomer PHOTO DIRECTOR Judith Puckett-Rinella EDITORIAL MANAGING EDITOR Grant Davis SPECIAL PROJECTS EDITOR Tracy Stapp Herold COPY CHIEF Stephanie Makrias COPY EDITOR Shayna Sobol PRODUCTION MANAGER Monica Im RESEARCH Carol Greenhouse INTERNS Karina Martinez, Niko Ruiz CONTRIBUTING ART DIRECTOR Nancy Roy CONTRIBUTING EDITOR Liz Brody CONTRIBUTING WRITERS Adam Bornstein, Rory Sutherland ENTREPRENEUR.COM EDITORIAL DIRECTOR Dan Bova ASSOCIATE EDITORS Hayden Field, Matthew McCreary SOCIAL MEDIA EDITOR Andrea Hardalo DIGITAL MEDIA DESIGNER Monica Dipres DIGITAL PHOTO EDITOR Karis Doerner EDITORIAL ASSISTANT Diana Shi RESEARCH INTERNS Wednesday Almero, Erin Keel GREEN ENTREPRENEUR EDITOR IN CHIEF Jonathan Small GENERAL MANAGER Khudor Annous PRODUCT TEAM AD OPERATIONS DIRECTOR Michael Frazier AD OPERATIONS COORDINATOR Bree Grenier CHIEF TECHNOLOGY OFFICER Jake Hudson PRODUCT DIRECTOR Shannon Humphries ENGINEERS Angel Cool Gongora, Michael Flach FRONTEND ENGINEERS Chris Dabatos, John Himmelman SENIOR DESIGNER Christian Zamorano DESIGNER Justin DeBlois BUSINESS CEO Ryan Shea PRESIDENT Bill Shaw CHIEF OPERATING OFFICER Michael Le Du ASSOCIATE PUBLISHER/MARKETING Lucy Gekchyan NATIVE CONTENT DIRECTOR…

access_time9 min.
get ready to be an entrepreneur

Some people worry about whether they have what it takes to be an entrepreneur. If this is you, stop worrying. We firmly believe anyone with the desire and the initiative can go into business for themselves. And since you picked up this magazine, it’s likely you have both. THE ENTREPRENEURIAL PERSONALITY Every year, hundreds of thousands of people start their own businesses. But while most succeed (yes, that’s the truth!), many fail. Why? One of the common causes of startup failure is lack of preparation. People come to the entrepreneurial path from different directions. Some start fresh out of college or after a stint at home raising their kids, or simply because the idea of retiring is abhorrent to them. Most, though, come to entrepreneurship straight out of the workforce. And many of…

access_time3 min.
should you go solo?

Solopreneurs are a powerful and growing force in today’s career landscape. A solopreneur is a business owner who works and runs their business alone. A solopreneur is also the proverbial chief cook and bottle washer, who started the business, owns the business, runs the business, and is responsible for the business’s failure or success. The benefits of solopreneurship are better experienced than reported. That said, if you’re curious about the lives of these disentangled, high-risk, high-reward captains of their own fate and are considering taking the same plunge, here’s what you can expect. You can be a workaholic if you want to. Workaholics get a bad rap for all the wrong reasons. If working relentlessly is your thing, then you get to do it, no holds barred. No boss to please.…

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am i an entrepreneur or entrepreneur-ish?

It’s entirely possible to have an entrepreneurial mindset but not have the personality or drive to be an entrepreneur. According to psychology, a mindset is a belief or set of beliefs that orient how we assess, approach, and handle various situations. Our mindset also determines how we view and approach the world. For most of us, mindset is a bit like autopilot—it’s our go-to way of thinking about just about everything. Personality, on the other hand, comes from little individual differences in patterns of thinking, feeling, and behaving, according to the American Psychology Association. Combined, it is these things that make us who we are. Are you introspective or impulsive? Maybe you’re a risk-taker or rather conservative. You could also be outgoing or reserved and sensitive. What does this have to do…

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the best ideas make no sense

Imagine that you are sitting in the boardroom of a major global drinks company, charged with producing a new product that will rival the position of Coca-Cola as the world’s second-most-popular cold nonalcoholic drink. How would you respond? The first thing I would say, unless I were in a particularly mischievous mood, is something like this: “We need to produce a drink that tastes nicer than Coke, that costs less than Coke, and comes in a really big bottle so people get great value for their money.” What I’m fairly sure nobody would say is this: “Hey, let’s try marketing a really expensive drink that comes in a tiny can…and tastes kind of disgusting.” Yet that is exactly what one company did. And by doing so, they launched a soft-drink brand…

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3 ways innovative paper packaging can give your business an edge

Packaging design is an opportunity, one that often gets overlooked in the day-to-day crush of running a business. Smart brands understand that beyond protecting the products, exceptional packaging can also create an unboxing experience that can delight customers. “In our age of consumerism and anxiety, any sense of luxury or personal diffierentiation is a big deal,” says Isis Shiffer, the founder of Spitfire Industry, a New York City-based industrial design consultancy. Packaging can also communicate your company’s values, whether that’s a commitment to a seamless user experience, sustainability, or a focus on health. Wellness brands, for example, often use undyed simple prints and plain, unvarnished corrugated cardboard, an aesthetic that conveys simplicity and transparency. Below, Shiffer shares tips for harnessing the innovative applications of paper to create packaging that gives your product…

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