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Inc. Magazine

Inc. Magazine Winter 2019/2020

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.

País:
United States
Idioma:
English
Editor:
Mansueto Ventures LLC
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2 min.
reflect, rest, and return

The end of the year is always a time of reflection. Many of us look back to see how much we accomplished over the past 12 months, while, at the same time, we look forward to what lies in the year ahead and where we’ll strive to go. For some, the new year is about growing an existing business, and for others it is about taking the plunge to start a company from the ground up. Whatever the current focus, the leaders of America’s businesses are responsible for building one of the healthiest economies in our history. Inc. celebrates the courageous men and women in this country who are willing to put themselves out there and start a business. It is not an easy road to walk. But that journey can be…

2 min.
unconventional wisdom

One of the great joys of working at Inc. is seeing how real stories of successful entrepreneurs differ from the clichéd notions you see elsewhere. Take Pat Brown, founder of Impossible Foods, the company that brought the world the meatless burger that sizzles, sears, and bleeds like the real thing (thanks to some fancy genetic engineering). Brown, while a notably driven founder, didn’t start his first company until he was in his mid-50s—challenging the popular wisdom that entrepreneurship is for the very young. He spent decades as a star academic before launching Impossible around one very big, potentially climate-saving idea. Specifically, as Inc. editor-at-large Burt Helm puts it: “What if juicy, delicious beef didn’t come from cows?” For one thing, if it’s juicy and delicious enough to make inveterate carnivores crave fake…

1 min.
a lovable debt collector?

In 2013, Ohad Samet started getting calls from strange numbers. When he finally answered, he discovered the reason: He had a $120 balance on a store credit card. The agent making the call was not particularly pleasant, so, though Samet could afford the payment, he started thinking about what it must be like for those who can’t. “You get all these calls, then it’s, ‘You owe money. Cash, check, or credit card?’ And if you can’t pay,” he says, “you risk financial ruin.” So Samet founded TrueAccord, a collections agency that today counts Yelp and LendUp among its clients and communicates via friendly—even playful—texts and emails. (“I’ve been sitting here eating ice cream and listening to breakup songs because I feel like you’re avoiding me,” reads one dispatch the company’s sent.)…

5 min.
this business’s recovery mirrored the renaissance of the city where it resides

The story of Happy Howie’s, which makes all-natural dog treats, is very much like the story of the city this business calls home. Once on the brink of bankruptcy and perilously close to shutting its doors forever, Detroit-based Happy Howie’s is now a multimillion-dollar success story. Much of that success can be attributed to the leadership of Happy Howie’s president David Collado, a man who believes in second chances, hard work, and perseverance. The company’s value statement, Collado says, is “Our passion is making healthy dog treats and partnering with our customers to grow a sustainable company while improving Detroit through community support and job growth.” “My motto is ‘Let’s use today to build a better tomorrow,’” he adds. Collado’s success story begins in 2011, when he was presented with the opportunity to join…

1 min.
and how was your year?

“A termite infestation. Our office basically started raining termites.”—Pek Pongpaet, IMPEKABLE“I’ve had to woo wives. Some of my candidates’ wives had the final say over whether they’d take the job.”—Shana Cosgrove, NYLA TECHNOLOGY SOLUTIONS“For one of my customers, I had to become a certified rescue climber and scale a 150-foot cellular tower.”—Heather Moyer, HNM SYSTEMS“We were trying to use a facility’s gaming system during an offsite retreat in Baltimore, but the system wouldn’t work properly. So we hacked it and rewrote the code on the fly.”—Michael Grier, MOSAIC TECHNOLOGIES GROUP“I had to get a big wad of cash, go to a shady liquor store, and transfer that cash to buy bitcoin from Colombia. Then I had to take that bitcoin and pay a hacker in East Eurasia.”—Ian Richardson, DOBERMAN TECHNOLOGIES You…

3 min.
direct response advertising drives sales

Retailer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Converze Media Group could have told him. Thanks to the firm’s proprietary attribution software, the media buying agency can accurately track the source of new customers who take action after hearing or seeing a broadcast or digital ad. Converze is a direct response media buying agency specializing in television, radio, and digital ads designed to persuade consumers to seek out more information from a website or 800 number. The agency has a strong background and expertise in multiple verticals, including financial services, education, medical, and consumer goods. Client ads are designed to prompt an action on the consumer’s part, from calling an 800 number to visiting a website or…