THIS BUD’S UP FOR GRABS
Bud Light has put the creative work for its portfolio of brands, which includes Bud Light, Bud Light Seltzer and Bud Light Next, up for review. Parent company Anheuser-Busch InBev expects the review to conclude in the fall. Wieden+Kennedy confirmed it was invited to participate in the review, but declined the opportunity. The agency produced several memorable spots for the brand, including “Dilly Dilly,” and created the Bud Knight. W+K will continue to work on the Budweiser, Michelob Ultra, Corona, Nütrl and AB brands. W+K was awarded the Bud Light and Corona business in 2015. Prior to this long-term relationship, Bud Light worked with a number of ad agencies over the course of two years, including DDB, mcgarrybowen, Translation and BBDO. At Super Bowl 2022, Wieden+Kennedy produced two spots for the company: Bud…