Adweek

Bud Light has put the creative work for its portfolio of brands, which includes Bud Light, Bud Light Seltzer and Bud Light Next, up for review. Parent company Anheuser-Busch InBev expects the review to conclude in the fall. Wieden+Kennedy confirmed it was invited to participate in the review, but declined the opportunity. The agency produced several memorable spots for the brand, including “Dilly Dilly,” and created the Bud Knight. W+K will continue to work on the Budweiser, Michelob Ultra, Corona, Nütrl and AB brands. W+K was awarded the Bud Light and Corona business in 2015. Prior to this long-term relationship, Bud Light worked with a number of ad agencies over the course of two years, including DDB, mcgarrybowen, Translation and BBDO. At Super Bowl 2022, Wieden+Kennedy produced two spots for the company: Bud…

Emma Chamberlain is just 21, yet already has 15.6 million followers on Instagram and 11.4 million on YouTube. She started building her online career in 2017, when the aesthetic of It Girls was more polished. But she quickly gave up on perfection to be herself—and hasn’t looked back, even with brand deals. “I have an inability to act, which is why I’m not an actor and never will be,” Chamberlain told Adweek. “I have a hard time and feel uncomfortable filming anything, for any purpose, not as myself speaking the way I would speak in real life.” In an exclusive interview, Chamberlain talks making brand deals (her partnerships include Calvin Klein and Cava) and starting Chamberlain Coffee, which just collaborated with beverage brand Swoon. Read more at adweek.com.…

“We know that insurance is not an exciting category,” admitted Alyson Griffin, vp of marketing at State Farm. So to break through among the under-40 crowd, the insurance agency is turning to gaming. The Gamerhood Challenge invited eight content creators onto a reality series streaming on Twitch to vie in video game challenges while dodging real-world obstacles that a State Farm policy would cover. “We’re looking to try to find these potential targets in authentic ways that are natural to them,” Griffin added.…

While many entrepreneurs strike out on their own after years of learning their business, Natalie Boden began honing her skills during her childhood in Honduras, where her grandmother started a textile shop in the 1960s and ran the operations as a single mother of three before Boden’s parents took over. “My entrepreneurial nature was planted at a young age, working at my parents’ store and watching them build something, grow it and support many families along the way,” said Boden, president and founder of the cross-cultural communications shop Boden Agency. “It blossomed as I grew older because my mother and grandmother were—and continue to be—shining examples that it is possible for a Latina entrepreneur to succeed in a field dominated by men.” After graduating from Florida International University, her “first big break”…

At its worst, the Cannes Lions International Festival of Creativity is an opulent boondoggle where executives from across the overlapping worlds of marketing and tech spend a fortune chasing business opportunities. But at its best, Cannes is a vital and vibrant crossroads of the global creative community, one that brings together people and perspectives that otherwise would never share a room, much less a stage or a dinner table. Cannes does have the potential to change the world for the better, but only if the creative leaders who attend it actually make time for the important conversations. To that end, Adweek has assembled five pieces on topics all marketers should be addressing in 2022: the climate crisis, inclusion, combating authoritarianism, supporting Ukraine and adapting to the new realities of work. The table is set…

The last time the Cannes Lions International Festival of Creativity took place in person, nobody had heard of Covid-19 nor read a brief for a “We’re in This Together” spot. The United Nations was gearing up to deliver a three-part report detailing how burning fossil fuels was responsible for global warming that will devastate communities around the world—and outlining the drastic changes required to mitigate it. And Russia hadn’t yet invaded Ukraine in a war that is funded by its oil and gas business. Needless to say, a lot has happened in the past three years. And it’s clearer than ever that the advertising and marketing industry has a role to play in combating climate change—just as it has played a role in sharing pandemic-related information with people around the world. While…