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Computer Arts

Computer Arts

March 2020

Get Computer Arts digital magazine subscription today for practical skills and expert advice to help you become a better designer. It showcases the best illustration, graphic design, typography and web design along with advice from agencies and digital artists. Our workshops will help you create an iconic brand, design your own characters, take your work onto mobile platforms or master the newest advanced Photoshop, InDesign, Illustrator and other Creative Suite skills

País:
United Kingdom
Idioma:
English
Editor:
Future Publishing Ltd
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13 Números

En este número

1 min.
character building

As you peruse our typography in branding feature over on page 46, you’ll see five very brilliant, very different examples of how typography can galvanise and even define a brand. Whether you’re keen on kerning or disinterested in descenders, all designers should get a kick (of varying magnitude) out of the Tt insanely creative world of typography. It’s creativity under a microscope! Perhaps it’s because of the astonishing number of moving parts involved in a successful typeface that most initial reactions to them seem intuitive. But, as Simon Dixon explains in the feature, there’s a lot of work that goes on behind that gut reaction. “It’s the specifics that make the experience more relatable,” he says. “The tracking and kerning. The legibility and different sizes. The satisfying feel of a font…

1 min.
behind the cover

The dark art of typography is perhaps the most mysterious and magical graphic design discipline. It can be bewildering to the uninitiated, yet is capable of drawing the most vitriolic reactions. So the challenge was making a cover that appealed to type-nerds (sorry) and the more casual designer. First thoughts were to use a bespoke typeface. But how to create a typeface that expresses typefaces? We also played around with some concrete-poetry inspired, negative-space defined TYPE formed by the editorial text around it (geddit?) but eventually, again, we drew a (literal) blank. A brief flirtation with Mark Bloom’s wonderful Coanda (mashcreative.co.uk) sent us somewhere that threatened to be a premature redesign, so we returned to our first tentative layout sketch (it’s always the way) where we used the cyan, magenta and yellow…

1 min.
creative design & illustration

Subscribe to the new-look Computer Arts • Save up to 76 per cent on your annual print and digital bundle subscription• Save up to 49 per cent on your annual print subscription• Receive 13 issues a year, with free delivery worldwide• Keep up to date with the latest design trends and industry events Offer does not apply to quarterly or six-month subscriptions subscribe and save by visiting myfavouritemagazines.co.uk/coa/promo20 or call 0344 848 2852 *This offer is available to all new subscribers. Discount applies to annual print and print and digital bundle subscriptions only for ImagineFX, Computer Arts, 3D World and Net. Offer can only be redeemed online via the web link stated above. Prices and savings quoted are compared to buying full-priced print and print and digital bundles. You will receive 13 issues in…

1 min.
dutchscot

dutch.scot When briefed to modernise the branding for London-based French restaurant Orrery, originally designed by Terence Conran, DutchScot looked to the stars. The studio drew influence from the orrery mechanical model of the Solar System that shows the relative motions of planets and moons. “The space is filled with light,” says Ross Goulden, DutchScot’s creative partner, adding that its elegance wasn’t conveyed in the “heavy” previous branding. The new logo uses geometric slab serif font Beton and sees the letters “orbit” around the initial “O”. Stills were then taken during different stages of this orbit and printed on to menus and business cards. The designs were also inspired by the restaurant’s circular look and colours of its dishes, and the studio worked with Jemma Lewis to create marbled patterns printed on food…

1 min.
placeholder

placeholder.nyc Feminine hygiene pants brand Thinx came up with the innovative idea of a physical space devoted to people on their period in The Rest Room, a pop-up shop in SoHo, New York that opened across the 2019 holiday season. The architecture by Yun Shi “co-opts the vernacular of a public restroom” while creating an “inclusive” and “elevated, luxurious experience,” according to its creative direction studio Placeholder, which was briefed to create a “fresh, bold, and meaningful” concept and graphic identity for the space, design collateral and apparel. “We wanted a name and an idea that was provocative without being harsh,” says Placeholder founder Sho Shibuya, adding, “The Rest Room mark references the architecture of the space itself, with the same number of arches converging to create the iconic Thinx drip mark.”…

1 min.
interesting development

interestingdevelopment.com The Fi smart collar uses app-controlled GPS technology and a light that looks to set dogs free by enabling owners to track their pet’s location and activity without restraining them. The Brooklyn-based brand brought in NY studio Interesting Development to create the strategy, identity design and digital applications including the app UX and site designs. Phillip Nessen, head of design, says that a “raw and athletic” aesthetic was used to emphasise the sense that Fi makes it possible for dogs to be “wild” animals, while referencing the creatures’ “sloppy” nature. “We wanted to match that care-free energy with free, scattered type layouts set in Pakt, a typeface that is itself slightly imperfect,” he says. This is used alongside Din 2014. A scribble device was used, described as “equal parts inspired by…