Femina Mar 24, 2020

Femina is the market leader of Indian women’s magazines in English. Each fortnight, Femina brings you features and articles relating to real women in the news. It covers all aspects that interest the modern Indian woman: real-life reads, fashion, beauty, sex, relationships, health, food, travel, events, celebrities and entertainment. Femina also champions a cause every year and they range from breast cancer awareness to the education of the girl child. Femina talks to women around the country about their concerns, whether it’s staying on-trend or doing better at work or just staying aware of the news that matters. Femina indeed is, for all the women you are

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en este número

1 min.
editor’s letter

Do. Not. Travel. Sounds like a COVID-19 caution. It is meant as the most sustainability-friendly travel advice. Our carbon footprint is found all over the map, and one of the hardest things to shrink when we vacation. However, fighting the wanderlust is not as easy as it sounds. And if you’re one of those whose will to live depends on being on the move, make some basic changes in your adventure approach. Ditch flights, take non-stop routes if you must fly, travel light, stay longer, eat local, and avoid food wastage. These are small ways to be less of a burden on the planet, as you navigate across it. IF YOU’RE ONE OF THOSE WHOSE WILL TO LIVE DEPENDS ON BEING ON THE MOVE, MAKE BASIC CHANGES IN YOUR ADVENTURE APPROACH. DITCH FLIGHTS,…

2 min.
we hear you!

The February 9, 2020 issue was a perfect balance of articles ranging from fashion, fun, and makeup to more serious topics. The Reality interview, Sky’s The Limit about Anny Divya, the youngest Boeing 777 commander in the world, served as an inspiration for, all of us to not stop dreaming and hold on to our passion. Kudos to Team Femina! Laila Falak Shaikh, Jammu The February 9, 2020 issue was extremely informative. I appreciate the effort involved in putting together detailed articles. This is with reference to The Big Story–How To Survive A Slowdown. There was enough information by financial experts on how improve savings, especially during a recession. Femina makes our lives more easy, comfortable and relaxed. Tarana Jadhav, Bangalore I had never read Femina, thinking that it is just a glamorous magazine…

2 min.
the road to sustainable travel

According to a recent study conducted by American nonprofit organisation, AARP, travel is high on millennials’ priority list, and they are more likely to use up all or most of their vacation time (77 per cent) as compared to other generations. While this has given us some beautiful pictures on Instagram (A 2019 Thrillophillia study found that 36 per cent of Indian millennials are more likely to choose destinations based on their ‘Instagrammability’), it has put immense pressure on the fragile ecology of these places. For instance, the iconic Maya Bay, in Phi Phi Islands, Thailand, made famous by Leonardo DiCaprio’s 2000 adventure drama, The Beach, used to cater to around 200 boats and 5,000 people every day until the tourist influx resulted in a water crisis, bleaching of coral reefs…

1 min.
conscious tourism

STOP OVERTOURISM Combat overcrowding and support local communities by making an effort to travel off-the-beaten path. Seek out homestays, lesser-known festivals, and remote beaches, instead of the popular touristy hotels and activities. SAY NO TO SINGLE-USE PLASTIC Carry a zero-waste kit that includes bamboo cutlery, straw, and a reusable bottle. Collapsible food storage containers are also available for takeaway. RESPECT THE LOCAL CULTURE Be mindful of how to dress and observe local customs and etiquette, especially with regard to sacred monuments and sites. OBSERVE ETHICS AROUND CHILD WELFARE This is an important aspect of responsible tourism. Orphanage tourism is a bad idea and should be avoided at all costs. One must be careful about taking photos of children, and ensuring not to contribute to any activities that promote begging, or teach children to see tourists as sources…

2 min.
go green

DO YOUR HOMEWORK Green or responsible travel is not just a passing trend, but a sustainable lifestyle choice. When planning your next trip, think deeper, and act mindfully. Do your homework. One of the biggest misconceptions is that travelling responsibly is a dampener or is difficult to execute. Eco-friendly travel doesn’t mean giving up on an enjoyable experience you have saved your hard-earned money for—it means appreciating the community you are visiting, and acting in a way that takes care of the people that live there, and future generations. CONTAIN PLASTIC USE Globally, almost 300 million tonnes of plastic is produced annually—half of which is single-use—and more than eight million tonnes of that plastic is dumped into the ocean, according to the Plastic Oceans Foundation. It’s time you actively think about how you…

2 min.
on a budget

OPT FOR PUBLIC TRANSPORT, BICYCLES OR WALK Cycling and walking result in no carbon emissions, and are great for improving health, while being light on the pocket. In places where it is difficult to walk or cycle, go for public transport or share a ride. A lot of cities offer free walking tours. It is a great way to walk around the city, hear stories about its history, architecture, culture, as well as meet new people. AVOID FAST FASHION About 20 to 25 per cent of globally-produced chemical compounds are utilised in the textile-finishing industry. Let us be mindful of where we shop. Support brands that are sustainable, and use organic or recycled material. Sustainable clothing is not always cheaper, but it ensures that your contribution to the economy has a direct and…