Femina 9-Apr-20

Femina is the market leader of Indian women’s magazines in English. Each fortnight, Femina brings you features and articles relating to real women in the news. It covers all aspects that interest the modern Indian woman: real-life reads, fashion, beauty, sex, relationships, health, food, travel, events, celebrities and entertainment. Femina also champions a cause every year and they range from breast cancer awareness to the education of the girl child. Femina talks to women around the country about their concerns, whether it’s staying on-trend or doing better at work or just staying aware of the news that matters. Femina indeed is, for all the women you are

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en este número

2 min.
editor’s letter

What do you work for? Money, position, power, passion? That is a given. I ask again—what do you work for? Mull over this as I give you a quick introduction to a woman I had the fortune of meeting almost a decade ago. She was the head of a department at one of India’s top hospitals, had a beautiful family, and was on all the powerlists of publications. What drove her, though, was the work she did with underprivileged girls in Kashmir—young girls who were hitting menopause in their teens due to genetic as well as autoimmunity-based factors. She had been using her research work in gynaecology to alleviate the pain, counsel the patients, and regularly visit the camps set up in strife-torn Kashmir. For her, the money, power, position, and passion…

2 min.
we hear you!

Kudos for coming out with an issue that was complete in all respects. I have been apprehensive about going for tech-based treatments, but this article, The Science Of Skincare has given me the confidence to go for it. I loved the interview with Shraddha Kapoor, Hima Das, and Dhanya Menon, as each was inspiring and goes on to show that there are no shortcuts to success. Keep up the good work! Sapna Iyer, Kolkata Being a fan of Shraddha Kapoor, I felt the February 24, 2020 issue was a gift for me. Shraddha was looking amazing in black as cover girl. In All About You Love, the suggested dos and don’ts to not sabotage our relationship with our partners was very helpful. I always enjoy reading every issue of Femina. Thank you…

3 min.
safe, comfortable happy

Director, Service Delivery at TTEC India Customer Solutions Pvt Ltd CASE STUDY When we started operations, the parents of one of our female employees were concerned about the work environment and security considering our 24x7 BPO setup. As part of our duty to assure the female employee and her family, we invited her parents to the office and gave them an office tour, including the office surroundings and the parking area. Her parents were happy that we had CCTV monitoring in place at all the key locations within the office premises. THE SOLUTION Since our inception, over 19 years ago, we have decided to offer free and secure doorstep transportation to our female employees working in the late evening shifts, accompanied by a security guard. As we implemented the transport policy, we looked into…

3 min.
striking the delicate balance

Vice President, Human Resources, Apeejay Surrendra Park Hotels CASE STUDY A few years ago, a woman executive working with our hotel support divisions decided to adopt a baby. And she did, after overcoming a host of challenges. But, soon after adoption, she found it difficult to strike a balance between her job and childcare. There was insufficient support at home—she found straddling work and home to be an uphill task. As a result, after discussions with her family members, she arrived at the decision of quitting. She was a good worker, so leaving the organisation would have significantly dented her career prospects. THE SOLUTION I had a series of discussions on the issue with the employee, who is now in her early 30s. I also urged her to talk to her family about working…

4 min.
not without my baby!

Vice President, Canon India CASE STUDY Tara*, 28, rejoined Canon India as part of the sales team after a six-month maternity leave, with the intention of picking up where she left off. However, the commitments of a young baby at home, and the difficulties of reintegrating into the workforce after the long gap, began to take their toll on her. In short, Tara put forth her intention to resign. Seeing that this was the increasing trend among new mothers in the company, the human resources team decided to step in to see what they could do to ease the process, and retain Tara. The result? A set of new initiatives that would enable new mothers to return to the company, easing the process. SOLUTION The HR department learned that while many women rejoined the…

2 min.
broader horizons

Senior Human Resources Executive, Hotel Sahara Star CASE STUDY In September 2019, Pooja Dubey*, working with the service department reported that her manager consistently delegated work 15 minutes before the end of her night shift, which eventually didn’t allow her to leave on time. This behaviour continued for a while, and later became a habit. THE SOLUTION Once Pooja complained about this behaviour, we spoke to her colleagues first to confirm the claim. We discovered that this indeed was the case where he would purposely make all of them wait post their shift timings. We counselled him that this behaviour is unacceptable, and making female employees wait beyond their shift timings, especially at night, is not permissible. To ensure it doesn’t happen in the future, we moved the female employees to morning shifts. Many a…