Femina September 2020

Femina is the market leader of Indian women’s magazines in English. Each fortnight, Femina brings you features and articles relating to real women in the news. It covers all aspects that interest the modern Indian woman: real-life reads, fashion, beauty, sex, relationships, health, food, travel, events, celebrities and entertainment. Femina also champions a cause every year and they range from breast cancer awareness to the education of the girl child. Femina talks to women around the country about their concerns, whether it’s staying on-trend or doing better at work or just staying aware of the news that matters. Femina indeed is, for all the women you are

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en este número

2 min.
editor’s letter

The month of September ushers in the change of season as we approach Fall, and also edges us towards the year end. As we enter September, we hear everyone say just one thing—“This year has really flown by.” It also sets the mood for a string of festivals that follow over the next couple of months. This may be a different story with the pandemic throwing everything out of gear and leaving us in a never-ending suspense on when all of this will get over. We sit with bated breath and fingers crossed for some divine miracle to salvage the situation, and pray for some degree of normalcy to resume soon. Nature has given us all another chance to admire all things beautiful, and I think we all appreciate that. This…

1 min.

RECYCLED FABRICS ARE RULING THE ROOSTGreen jeans.ALL THAT’S FRESH AND FUN ON THE BEAUTY SHELFGlow factor.MIXING ATHLEISURE WITH AESTHETIC IN SHOES.Pumped-up kicks.FARMING IS FAST GAINING MOMENTUMAgriculture ahead. We asked our followers on Twitter about how they are supporting the ‘Vocal for Local’ movement. Here’s what they had to say: Sharon Dsouza @ SharonD34446392 By buying vegetables and fruits from locally sourced vendors or directly from farmers. Priyanka Acharya @ ThePriDoll I opt for homemade spices or masala mix. Bhamini @ Bhamini66458066 By promoting and encouraging people to choose local, Made in India products wherever they can. Gurpreet Kaur @ Gurpree47672765 I support vocal for local by opting for clean brands of Indian origin for beauty as well as my fashion necessities. All views belong to the authors and Femina has reproduced them verbatim. twitter.com/FeminaIndia…

2 min.
we hear you!

I am elated to see a defence officer on your cover. It has been long overdue. Thank you. Being an Army kid and wife, to some extent, I am aware of the obstacles and challenges she would have had to overcome to reach where she is. The Army fraternity appreciates the Army officer’s work being highlighted here, especially considering her seniority and achievements. Great work, Team Femina! Renuka Devayya, Bengaluru Femina’s stories have always been inspiring and thought-provoking for me. I specifically loved the accessories edit of sustainable tote bags. They are perfect for what I was looking for and fit in my budget as well. I love the compilation and the fact that there is a range of things one can consider from! Sayali Patil, Nasik I would like to congratulate the editor…

8 min.
the princess darnes

Regal, royal India has historically been the true custodian of all things fine. The most natural and refined practices of living emerged inside royal palaces, chalets and havelis. Self-care and beauty practices helming this quest towards using nature’s bounty for self-healing and adornment. Folklore of hamams filled with rose petals, the practice of solah shringaar, and the endearing smoke of a lubaan, gently adding fragrance to the Maharani’s cascading hair. Or even the ritual of lining her eyes with kohl, to not just make them a river of expression but also free of evil eye. Not just beautiful, but also brave, women of princely India were legendary figures. Those who defined history through their pristine beauty and strength of character and grit to live life queen-size, besides being the crowned angel who…

12 min.
india's most beautiful women

DEEPIKA PADUKONE An incredulous combination of beauty and strength of character, she is athletic in built, slender in form and drop-dead gorgeous. Deepika Padukone, actor, activist, is possibly finding her way in the hall of legendary beauties wearing the same crown as the one flaunted by Madhubala, Audrey Hepburn and Marilyn Munroe in the past. Aquiline jaw, almond eyes and voluptuous lips are the canvas of her expression. She sure is the modern-day dream girl who also raises her voice for the right issues, proving that true beauty is indeed skin deep. Be it her emulation of Queen Padmavati, her feisty role in Bajirao Mastani, her girl next door look in Piku or her fresh act in Om Shanti Om, Deepika’s beauty shines through in each role. AISHWARYA RAI BACHCHAN India’s Ambassador at…

5 min.
through the lens

Have you ever wondered, what is it that makes you click on the ‘buy’ button every time you see something you like? Do you realise you are drawn towards buying products that look real and appealing at the first glimpse? It is a part of the marketing strategy, to have great-looking product images in place so customers are lured into making a purchase. And of course, if there are pictures, there will be photographers! Over the last few years, there has been an influx of product photographers in the field to keep up with the demand. With everything digital taking centre-stage in recent times, product photography has come to be a full-fledged and sought-after career option. With more mediums and opportunities at disposal, the creative space for aspiring photographers is expanding.…