The Innovation imperative
For its entire existence, the television industry as a whole has survived and thrived amid a series of transformations. Despite the decade of media industry pundits wrongly declaring its slow death, the television industry continues to live another day. The industry itself is dynamic and has seen large shifts driven by digitalisation, the disruption of new technology, and the ubiquity of both local and global streaming services. The evolution of consumer expectations and shifting viewing habits has resulted in extensive growth in both video on demand, and online video. There is no denying the AV game has changed, and radical approach is now required to continue competing in this brave new world. Abraham Maslow once said, “In any given moment, we have two choices: step forward into growth or step backward into…