EXPLOREMY LIBRARY
Women's Lifestyle
Femina

Femina Feb 9, 2020

Femina is the market leader of Indian women’s magazines in English. Each fortnight, Femina brings you features and articles relating to real women in the news. It covers all aspects that interest the modern Indian woman: real-life reads, fashion, beauty, sex, relationships, health, food, travel, events, celebrities and entertainment. Femina also champions a cause every year and they range from breast cancer awareness to the education of the girl child. Femina talks to women around the country about their concerns, whether it’s staying on-trend or doing better at work or just staying aware of the news that matters. Femina indeed is, for all the women you are

Country:
India
Language:
English
Publisher:
Worldwide Media Private Limited
Frequency:
Biweekly
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24 Issues

in this issue

1 min.
editor’s letter

Heard of the 24-hour rule? For those like me (read: people who shop compulsively online), it is a rule to live by. It basically prohibits one from purchasing non-essential items online within 24 hours of your last buy. Nine times out of 10, whatever product looked enticing at 2 am will cease to be your life’s only mission the next day. It works for me. This little tweak in my shopping habit may not exactly save my bank balance, but it could be one of the many moves that may help me tide over the expected slowdown. If you’re looking for a larger, far-reaching financial strategy, do head to our big story. We’ve lined up experts to help you find the right formula for your requirement, even if recession takes over. LAXMI AGARWAL IS…

2 min.
we hear you!

Femina’s December 24, 2019 issue’s The Big Story, From Strength to Strength, on most powerful women was awesome. From sports to Bollywood, CEOs to politicians, chefs to architects, doctors to lawyers, and models to entrepreneurs, women have left their mark in every field. It’s high time we all realise our potential and break away from age-old traditions. Shireen Madden, Chennai Your Power Issue (December 24, 2019), was a great compilation with Nita Mukesh Ambani on the cover. Her interview was inspiring. With The Big Story, From Strength to Strength, powerhouse women with great talent have been acknowledged. Women don’t have to compete with men, just be go-getters. Femina is the magazine that salutes women from every walk of life. On a lighter note, here’s wishing Team Femina a Happy New Year 2020! Beena…

1 min.
femina .in

TOP 10 FASHION TRENDS TO ADD TO YOUR WARDROBE IN 2020 Best of trends. THE COMPLETE GUIDE TO 5 MAKEUP APPLICATORS Beyond beauty blenders. WHAT IS THE PLANETARY HEALTH DIET? Sustainable living. 4 REASONS HOW COOKING TOGETHER BENEFITS THE RELATIONSHIP Kitchen romance. We asked our followers on Twitter, How do they save their money. Here’s what they had to say: ashwin gunjikar@ agunjikar93 Hidden money in old clothes #tweettofemina Shruti Pednekar@ ShrutiPednekar8 There is no ‘fun’ in saving money. I invest it in mutual funds or something like that. #tweettofemina Aishwarya@alwaysaishwarya I give some of my money to my sister who later gives it back to me when I’m in need! #tweettofemina Anusha Tripathi @ AnushaTripathi7 Keeping some amount of money aside from one account to another account of which I don’t have a debit card. All views belong to the authors and…

3 min.
how to survive a slow down

India is facing its worst economic slump in decades. Many industrialists have been sounding the warning bells for a while now, and recent statistics haven’t been encouraging either. In the second quarter of 2019, the GDP growth rate fell to 4.5 per cent—the lowest in the last 26 quarters. While a lower GDP hits the poor harder, the per capita income reduces proportionately. Salaries are stagnant and employee benefits have been drying up; investment levels are lower as people do not have enough money to spare; interests on low-return deposits have dropped; bank loans are hard to come by; new jobs are phase, growth is slow for a few quarters but not negative to be called a technical recession. Growth recession is common across several countries, and is characterised by…

3 min.
swati bhargava

Case Study A 28-YEAR-OLD WORKING WOMAN PROFESSIONAL WHO IS PAYING EMIs ON A FLAT THAT SHE BOUGHT LAST YEAR AND IS STRUGGLING WITH CREDIT CARD DEBTS. PAY OFF DEBTS This is the golden rule during an economic crisis. Recession brings in high interest rates on lapsed payments, which can make it nearly impossible to repay your loans. If someone is struggling with credit card debt, it would be best to liquidate tangible assets such as gold, silver, vehicles, and rental property, among others. The price you get for these assets may not be profitable, but liquidity is crucial. Once the economy recovers, you may start from scratch, but if you carry debt into the future, you’re starting from far below zero. It is also important to have an emergency fund and diversify your…

2 min.
haritha ramachandran

Case Study A 25-YEAR-OLD NEW MOTHER WHO WANTS TO CONTINUE INVESTING EVEN DURING THE DOWNTURN. STICK TO YOUR ORIGINAL INVESTMENT PLAN Even if you have to let go of other expenses, if you have a plan, stick to it. Times will get tough, but it is important to stay true to the original investments/savings one has committed to. If by chance, you don’t have a structured plan, it’s time to make one. Start small if you’re overwhelmed. Every penny counts. In fact, going old-school, where you’re saving a fixed amount and spending within the remaining, is highly recommended. PLAY THE MARKET This is risky, more so in a recessionary market where the root cause is not necessarily evident. You can still use it to your advantage—stay away from the more volatile funds (those that involve…