EXPLOREMY LIBRARY
Business & Finance
Fortune

Fortune April 1, 2018

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success. Fortune currently publishes 3 double issues. Each count as two of 12 issues in an annual subscription.

Country:
United States
Language:
English
Publisher:
Meredith Corporation
Frequency:
Monthly
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12 Issues

in this issue

3 min.
driven by data

“IF WE ASSUME THAT EVERYBODY SLEEPS 7½ hours a night,” begins Aetna CEO Mark Bertolini, “then we have just over 6,000 waking hours a year.” Out of that total, the average American spends only 20 hours in the health care system, he says. “So 99.7% of the time that we’re living our lives and being impacted by the world,” we’re not in a doctor’s office, clinic, or hospital. And yet, says Bertolini, it’s this overwhelming share of our time—that happy-go-lucky 99.7%—that the current overpriced, underperforming U.S. health care system doesn’t begin to address. And that’s the problem, Bertolini says. Bertolini, it’s worth noting, is one of this broken health care system’s most successful CEOs. (Since he took the reins, Aetna has returned a cumulative 541% to its shareholders, or more than three…

4 min.
the quest to clean up the internet

TECH DO YOU HAVE a college degree, analytical skills, and an eye for questionable content? If so, you might have what it takes to become a “News Feed integrity data specialist” for the largest social network in the world: Facebook. The fancy job title is industry-speak for workers who sift through and flag articles, videos, and other posts that could be in violation of the company’s code of conduct—a professional role that’s in growing demand. Indeed, in response to concerns over a proliferation of fake news, abuse, and Russian-backed political ads, the social media giant has already put 10,000 people to work on beefing up its safety and security (7,500 of them are so-called human moderators), and says it will grow that number to 20,000 by the end of 2018. Alphabet’s YouTube…

1 min.
analytics

GUNLAWSVS. GUNCRIMES THE U.S. HAS enacted almost no new federal restrictions on gunownership in more than a decade. As a result, it largely falls to states to police the spread of fire arms—or not. To gauge the impact of such laws, Fortune plotted the number of gun provisions in each state, using research by the State Firearm Laws project, against each state’s gun homicides, using Gun Violence Archive statistics. Correlation does not equal causation, but the revealed trend is striking: States with more gun provisions consistently see fewer gun deaths. —NICOLAS RAPP STATESARE(SLOWLY)ADDINGREGULATION MOST, BUT NOT ALL, U.S. states have enacted their own firearm-related laws over the past 25 years. The number of firearm-related provisions has risen by more than 50% since 1991. However, the increase is largely concentrated in a few states like…

2 min.
food giants look to fido for growth

PUPPY LOVE FOODMAKERS ARE finding dogs (and cats) to be their best friends. When General Mills recently announced an $8 billion deal for Blue Buffalo Pet Products, maker of some of the top natural pet food brands in the U.S., it became the latest food giant to turn to four-legged consumers for growth. In 2017, Mars bought pet care provider VCA for $9 billion, after snapping up Procter & Gamble pet food brands like Iams in 2014 for $3 billion. It also followed J.M. Smucker, which bought Big Heart Pet Brands for $5.8 billion in 2015 in its largest deal ever. The reason for all this kibble capital investment? The $30.6 billion U.S. pet food market is expected to grow 2.3% a year over the next five years, according to Euromonitor, easily outpacing…

2 min.
a huge moment for driverless cars

FUTURISM CHANDLER. TEMPE. Ahwatukee. Mesa. These Phoenix suburbs—their near perfect grids dotted with homes and big-box stores, the occasional golf course, and the state’s largest university—are now the proving ground for a major development in autonomous transportation. Self-driving vehicle company Waymo, a Google spinoff owned by parent company Alphabet, is embarking on new territory: shuttling a group of early riders in self-driving vehicles without a human test driver behind the wheel. It’s a watershed moment for a company that has been working toward this goal for nearly a decade. Waymo began testing its self-driving Chrysler Pacifica minivans in Chandler in 2016. Last April, the company launched an early rider program that let real people in the Phoenix area use an app to hail one. But these rides always had a human behind the…

2 min.
how japanese kit kats got so hot

TASTEMAKERS IN THE U.S., a Kit Kat is usually just a Kit Kat. But in Japan, where the product comes in 350 flavors, more than 30 of which are on the market at once, the classic candy bar is a trendsetter. The chocolate-covered wafer confection debuted in Japan in 1973, and it enjoys some natural advantages in the country, where Kit Kat fortuitously translates to “You will surely win.” The candy quickly gained status as a good luck charm for school exams, and then for occasions broadly. Nestlé, which owns the brand abroad (Hershey owns it in the U.S.), leaned into Kit Kat’s burgeoning popularity, fueled by Japan’s prominent gift-giving culture, and introduced more flavors, like Mini Rum Raisin (with local Tokyo ingredients), and Purple Sweet Potato (an Okinawa specialty). It’s not the only U.S.…